Biotransport Research Paper Example | Topics and Well Written Essays - 750 words - 1

Biotransport - Research Paper Example The model foresaw deadly values of pH (less than 6.5) in EHTs consisted of 106 cells per square centimeter. Predictions of pH slightly relied on oxygen concentration and strongly on carbon dioxide concentration and the length of diffusion path. In study conclusion, acidosis induced by hypoxia are an important factor in the mass transport problem. The limitations of Transport of critical nutrients obstruct cardiac tissue engineering. The available EHT models comprise of high-density neonatal cardiomyocytes in biopolymer hydrogel or scaffold of synthetic porous polymer. After cultivation by a bioreactor, the cardiac tissue constructs make tiny synchronous contractions like that of differentiated cardiac myofibrils. The problem that prevailed was of scaling the tissue constructs to clinical size and dead cells inside the construct. Reports emphasize on the importance of oxygen as a metabolite in cardiac tissue engineering and engineered cartilage. Reports has it that oxygen concentrations of less than 14 micro molar exist in 1mm EHT model solution and the rate of consumption of oxygen by cardiomyocyte finishes it to above zero. Laboratory data suggest that reduced oxygen does not cause cell death due to hypoxia. Acidosis initiate apoptosis. Lactate-induced acidosis of culture medium at pH 6 stimulates apoptosis in cultured cardiomyocytes. There is expectation that pH and oxygen have functions to play in tissue engineering mass transport problem. Generally, the work done was to analyze the pH gradients resulting from mass transport limitations in engineered heart tissue (EHT). Brown obtained neonatal rat ventricular myocytes (NRVM) for experiment. He noticed variations in the hypoxia response in acidification of culture medium in relation to the source and procurement method. Development of EHTs constructs succeeded Eschenhagen lab method plus some modifications. He neutralized 3.2mg/mL

Employment Law Legal Process Paper Essay Example for Free

Employment Law Legal Process Paper Essay To handle a complaint of discrimination effectively, an employer should have a basic understanding of the process and procedures used by the EEOC to enforce the federal laws that prohibit employment discrimination. By knowing in advance what to expect, an employer can best prepare its defense. EEOC ProcessAny individual who believes that his or her employment rights have been violated may file a charge of discrimination with EEOC. Charges may be filed by mail or in person at their nearest EEOC office. Once an employee or applicant files a charge, the EEOC then serves notice on the employer, usually by mail, that a charge has been filed against them. This notice normally includes a copy of the actual charge filed by the employee or applicant. All laws enforced by EEOC, except the Equal Pay Act, require filing a charge with EEOC before a private lawsuit may be filed in court. There are strict time limits within which charges must be filed. A charge must be filed with EEOC within 180 days from the date of the alleged violation, in order to protect the charging partys rights. This 180-day filing deadline is extended to 300 days if the charge also is covered by a state or local anti-discrimination law (U.S. Equal Employment Opportunity Commission). Employers must understand that the persons who evaluate and decide the outcome of employment discrimination cases (the EEOC investigator, federal or state judge, and/or jury) have keen senses of fairness and expect that employees will be treated in a fair manner. As a result, employers are exposed to substantial liability for any acts, including perceived acts, of discrimination in the workplace. Employers should take any charge of discrimination seriously and the employer must keep in mind that, at a minimum, it needs to have a legitimate, non-discriminatory reason for taking the action in question. In addition, an employers response will be evaluated by persons who have a different perspective than the employer. What may appear to an employer, as a benign, routine employment action, can be perceived by a jury as the most pernicious, discriminatory deed. With this in mind, an employer should structure its response to show that its action was not only legal, but also fair (Bureau of National Affairs, 2002). Resolving the Discrimination ChargeThe filing of the charge triggers an EEOC investigation into whether or not there is reasonable cause to believe that the employer did in fact illegally discriminate against an individual. An employer may be asked to submit a written statement of position to explain its version of events. At some point in the investigation, a fact-finding conference might be held (Bureau of National Affairs, 2002). Relatively informal, a fact-finding conference is attended by the charging party, respondent and necessary witnesses. No official record is made and witnesses are not placed under oath. Most employers bring counsel to the conference. After concluding its investigation, the EEOC makes a determination as to whether there is reasonable cause to believe that the alleged discrimination occurred. The investigation starts with a review of all documents in the employees personnel file, and should be expanded to include, among other things, a review of applicable company policies, at least one interview with potential witnesses, and a review of internal documents for any prior incidents similar to the action on which the complaint is based. The lack of effective anti-discrimination policies can be damaging to an employers case. On the other hand, a well-publicized, strictly enforced, non-discrimination policy can prove invaluable to an employer defending against a charge of discrimination. By reviewing its policies, an employer also may discover that the complaining employee did not follow proper company procedure in reporting the complaint. All of this information can be used by the employer in responding to the complaint. A reasonable cause determination indicates that it is more likely than not that illegal discrimination took place. A no reasonable cause determination means that the EEOC has not found sufficient evidence to support a finding of discrimination. While a no cause finding does not bar the complaining party from subsequently filing suit in state or federal court on the same claim, as a practical matter most employees do not pursue their claims after the EEOC issues a no cause finding. If the evidence establishes that discrimination has occurred, the employer  and the charging party will be informed of this in a letter of determination that explains the finding. EEOC will then attempt conciliation with the employer to develop a remedy for the discrimination (U.S. Equal Employment Opportunity Commission). If the case is successfully conciliated, or if a case has earlier been successfully mediated or settled, neither EEOC nor the charging party may go to court unless the conciliation, mediation, or settlement agreement is not honored (U.S. Equal Employment Opportunity Commission). If EEOC is unable to successfully conciliate the case, the agency will decide whether to bring suit in federal court. However, no statements made by any party during the conciliation process can be used in any subsequent lawsuit. If EEOC decides not to sue, it will issue a notice closing the case and giving the charging party 90 days in which to file a lawsuit on his or her own behalf (U.S. Equal Employment Opportunity Commission). CONCLUSION Employees who believe that they have been discriminated against by an employer, an employment agency, or a labor union have the right to file a charge of discrimination with the Equal Employment Opportunity Commission (EEOC). Employers need to ensure that discriminatory practice or action, if it did occur, is stopped, and that it does not occur again. By properly handling the charge at its early stages, an employer can reduce significantly, or possibly eliminate the potential liability. The Bureau of National Affairs, 2002. Retrieved September 11, 2006, from http://www.bna.comU.S. Equal Employment Opportunity Commission. Retrieved September 11, 2006, from http://www.eeoc.gov

NASA is a Waste of Money :: Politics Government

Were you aware that the budget for space exploration extends well over thirty-two billion dollars? People are dying of hunger overseas, not even wealthy enough to feed their own families, and NASA is spending twenty billion dollars to put a man on the moon! What did we learn on the moon, how can this endeavor help mankind? Nothing, and it can't! Some people declare that space exploration is man's greatest enterprise into the unknown. Space exploration is no great endeavor, it is in fact man's greatest waste of money and time that could be better spent elsewhere. Did you know that NASA spends up to fifteen point forty seven billion dollars per space mission? The Space Review is a pretty reputable site for science related news, one account stated that, ?No firm cost estimates?. cost of Mars expedition estimated at nearly one trillion dollars?. That is a great deal of money that could easily pay for multiple operations all over America, and other places too. A spacecraft en-route to Mars exploded in nineteen sixty-nine by USSR technicians. These failures are taking big chunks out of NASA?s (over-sized) budget, much of which is being funded toward more inevitable failures. They say that you learn from your mistakes, but those mistakes can lead to some way bigger problems. These expeditions are taking too much time as it is. It took us four years just to take pictures of the surface of Mars. I saw these pictures, and I must say, I have seen better views of Mars taken through a telescope. This is too much time taken just to get some bad pictures of a planet that, sources suggest, has long been dead. Half of NASA?s rovers haven?t even got to the planet, even less have ever even sent any data back to Earth. Numerous satellites, spacecrafts, and rovers are endlessly exploding, getting lost in space, and so on. Until we can send things into space with a one hundred percent chance of success, we shouldn?t send any up period. All this money that NASA is spending on failed missions could save countless lives, multiple times over. As mentioned previously, people are dying overseas: starving, dying of dehydration, perishing ever so slowly. Their lives gradually wasting away to nothing, while some people are using the money that could be used to send them food and medicine, in order to send big hunks of metal into space which, as they say, is a whole bunch of nothing! I will admit that money isn?

Business Research Report

Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them. Social media is communication through online communities. The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships with them.Customer relationship management refers to software that records and analyzes all kinds of useful data. This info can be obtained in many different says by either the company or a third party. It is used to understand the customers and their buying habits. We recommend opening a Faceable and Twitter account, using those accounts to hyper target and creating a CRM database. We chose these specific technologies bec ause they are fairly simple to implement and would be the most helpful for our company. Introduction The purpose of this report is to review and analyze new information technologies that can assist with marketing in the company.As of this year, there are over 950 companies that provide marketing software (Brinier 2014). Everyday, marketing professionals are looking for new ways to grow their business and technology has changed the way they reach new customers. These days, it's all about the customers and what they want and because they have access to pretty much everything, marketers have to find a way to get their attention. It is estimated that people spend about 1 1 hours a day using some form of technology (Patronize 2014). Knowing this, traditional marketing just isn't enough anymore.If companies want to keep up with consumers, they must keep up With technology. With all of the technology available for use, companies can have so much information at their fingertips. Out of all of the possibilities, we chose to examine social media, hyper targeting and customer relationship management (CRM) because we think those will work best for the company. Social media is very low cost and will allow us to reach a much bigger audience. We can engage the audience and build relationships with them this way. Hyper targeting will be used to identify potential customers and reach them more efficiently.This ensures that the people we advertise to are more likely to be interested in what we have to offer. Having a CRM database would low easy access to all of our information about our customers. This information can be used in anyway that our company sees fit. Hyper Targeting Hyper targeting is defined as the ability to identify potential consumers and deliver targeted advertising content. History The phrase â€Å"Hyper Targeting† was actually coined by Namespace (Gold, 2009). Namespace discovered that they could target consumers for ads based on the information provid ed in users' registration and profiles.This information might include age, sex, geographic region, education, favorite movies, entertainment, restaurants, etc. Namespace discovered that because of the large numbers of registered users, they could target very specific user interests and still reach large numbers of people. Today, dating sites, social media sites and other sites that require user registration and other â€Å"self- expressed† user information all make use of hyper targeting. Hyper Targeting with Twitter and Faceable The social media sites Twitter and Faceable both make heavy use of hyper targeting.A company advertising on Twitter can target every Twitter user who has specific words in their public bio, or someone who uses particular words often in tweets, or someone who follows certain verified other retailers. Businesses can also create a user list using those specifications and show that group â€Å"promoted nets† (Smith, 2014). Faceable allows advertis ers to target users by age, SeX, language, location, workplace, education, interests, browsing history and more, with different ads for different populations.Advertisers can even display ads in different languages, depending on whom they have hyper targeted (Albacore, 2011 Mobile Hyper Targeting Advertisers may target mobile device users based on the location Of the user, via a number of methods. Users' locations can be estimated based on their IP address, but this method is not always accurate. A more accurate approach is to use the GAPS coordinates that the user has chosen to share with certain mobile applications. Once the users location is known, advertising may be targeted based on proximity to a particular place (I. E. The city center), or based on proximity to a particular retail outlet.Advertisers may also presume that users have a particular interest based on their location (I. E. If they are at a hockey game, perhaps they like sports), and target advertising accordingly (K ombi, 2013). Analysis Hyper targeting can be used to identify potential customers based on relevant criteria and deliver advertising to them. Hyper targeting may limit the size of the advertising audience, but the â€Å"targeted† consumers are much more likely to respond to the advertising. Hyper targeting is relevant to our company because it can help us determine who our customers are and/or should be, and it can help us reach them more efficiently.Social Media Social media, as most know, is a form Of electronic communication through online communities. According to Pew Research (2014), 90% of adults ages 8-29 use social media, which has made it a very popular way to market over the last few years. Social media is used to promote and inform, gain valuable feedback and build relationships with customers. Promotion Twitter and Faceable are often used for promotion and are very effective (and free). Customers look on these pages for all kinds of information about companies and social media is a fast and simple way to keep them updated.A company can invite people to like their page and share their posts and just like that, millions of people could be exposed to the content. The global average of a share on a social networking site is $3. 0 (Meyer-Brandt 2014). This is how much money the company makes due to increased visibility from each share of their content. Engaging Social media platforms are a great way for businesses to engage and build relationships with customers. This is now one of the fastest ways to communicate with people. Because it allows for two-way communication, where television and radio don't, it is much easier to engage people.Companies can ask for people's opinions with new projects and encourage them to share their content. Getting them to participate in voting, contests and provide feedback can help the company be more transparent to the public. Responding to questions and comments can make customer service experiences better. Analy sis With social media being such a big part of society these days, there isn't really a better way to market one's business or product. This is important to us because we can reach a bigger audience to share information about our company with than we could using most other avenues.Social media marketing is usually free and will allow us to build relationships with our â€Å"followers† and involve them. The more involved they are, the better and more trusting relationships we have with them. Those relationships will lead o better experiences for our customers, who will spread the word and bring more business to us. Customer Relationship Management (CRM) Customer Relationship Management (CRM) can be defined as a strategy used to record and manage data and interactions with customers. This strategy usually involves using some kind of software that saves and analyzes data.Information The information collected could be contact info, demographic and complete transaction history. Su rveys could be given to customers to find out what they like and don't like. One method used to obtain information is to offer a shopping/loyalty card. Giving rewards and discounts to customers will encourage them to sign up, which is when they will provide some of their info. Some companies also use a third party to connect people to account numbers and credit cards. How it's used The information can be used in many ways to help improve marketing.The idea is to understand the relationship between the company and the customer with their buying habits. All of the info that is recorded over time and through each and every customer interaction is saved in a database and is used to target customer's specific needs. So, now it is easier to market the eight product to the right person for the right price. Implementing a CRM system can be very beneficial to the company. This is the fastest growing marketing tool in the last five years (Reardon 2011 All Of our information involving customer s would be in one organized database.The marketing team would then have easy access to all of the info and use it as they see fit. Having this knowledge, marketers would be able to find more qualified customers, making the time spent doing so more valuable. This would save the company time and keep us from wasting money on marketing to the wrong people. Recommendations Our company, like others, relies on sales for profit. It is recommended that we take measures to increase those sales by implementing the findings. The first thing we should do is make a Faceable and Twitter account.We can designate people to administer these accounts, keep them updated and get people interested in our company. We should then, use our social media accounts to hyper target. There are various software programs to choose from or we can let Faceable and Twitter do all of that for us. Lastly, we should decide what information we want to use in a CRM database; what info ill be most helpful to our company. T hen, we need to decide if we want to create our own database or if we want to pay a third party to do collect the information for us.These findings are important because they will help our company advance in marketing, which is likely to lead to higher sales. Social media is a fast and easy way to reach the most people. It permits us to communicate and engage existing and potential customers. We can also use these platforms to hyper target our content. Hyper targeting will help us by advertising to the people who are most likely to respond, getting the most out of our marketing. Creating a customer relationship management database will contain all of our customer's information.

Mcdonalds Case Study Project Managment

Contents 1. Introduction 1. 1 History of McDonald's 1. 2Philosophy of the company 2. Task 1: SWOT Analysis 2. 1 Strengths 2. 2 Weakness 2. 3 Opportunities 2. 4 Threats 3. Task 2: McDonald's Plan to Win Strategy 3. 1 Implementation of key elements new Strategies 3. 2 SWOT Analysis and Plan to Win 4. Task 3: McDonald's 2003-2009 Strategy 4. 1 McDonald's Dynamic Strategy 4. 2 Strategies Comparison 5. Task 4: McDonald's Competitors 5. 1 Wendy's 5. 2 Jack in the Box 5. 3 Sonic 6. References 7. Bibliography 1. Introduction 1. History of McDonald's The first McDonald's was inaugurated by the McDonald's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U. S). They offered quick food, soon they reached a high level of sales and although the menu was limited the success that is to say previously prepared food and served to high speed. Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags. It was then when the supplier of the shaking machine shake, Ray Kroc, surprised by the quantity of â€Å"Multi-mixers† requested, it proposed the opening of new restaurants. This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc. During the 50? s and the 60? s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value. At the moment this Franchise possesses more than 25. 00 establishments in 117 countries and five are the continents in which the Golden Arches run off with, number that was increased more with the recent opening of 3. 000 local during 1999. Although McDonald's offers its clients a standard menu in its entire local, it is common that these menus combine with special products that are developed in each culture depending on the likes of the clients. {Love, 1995 #4} 1. 2 Philosophy of the company The company brought to this new market of the quick foods a con cept of original quick service, where of the details is taken care to the maximum, to offer the consumer an excellent product. The operative philosophy of the McDonald's system is based on the Quality, Service, Cleaning and Value for 44 years. The company offers a standard menu, although it develops in each culture special products that are adjusted to the pleasure of the community. McDonald’s is successful because it has a system of corporate norms and individual opportunities, to all the Franchised they are integrated in the same philosophy of values and clear expectations. For McDonald's the employees are the most important thing. It is thanks to them for what the clients are taken an incredible experience in each visit and want to return. The principles of Quality, Service and Cleaning begin with their own employees, McDonald's guides all the actions according to organizational values as working in team, to feel passion for the work always offering the best of themselves, to be committed with the partners and with the mission of the company, to be entire in each one of the actions, to be leaders. {Kroc, 1987 #5} McDonald's is a company that offers work eminently to young people over 16 years, it is for it, for what its schedules of work are enough flexible to be able to continue the studies, adding an unique labor experience, it can even become the first step of a great professional career in an international company. The competitors of McDonald's is formed by all those companies that act in the sector of the quick foods that using a very similar technology tries to assist to the same type of clients. When McDonald's begun to give its first steps restaurants of quick food they didn't exist, so soon he became the leader of the sector. It was starting from that Ray Kroc organized the company McDonald's System, Inc. , March 2 1955 when other companies were already in the business and McDonald's it was beginning to lose its advantage in front of other companies like Burger King, Kentucky Fried Chicken or Chicken Delight. Kroc was then in one of the most competitive markets, that of the hamburgers. {Kroc, 1987 #5} McDonald's has always tried to differentiate its products of the rest of its competitors, and it doesn't in fact try to differentiate them through the price, but through the good quality, the service, the originality and innovation. If for something is McDonald's characterized it is for the innovation, she has always tried to offer something different to its consumers, continually innovating with new products, and a clear example is in the Big Mac. In the market very similar hamburgers were already sold when McDonald's decided to sell it, but she only knew how to give him the form and the in agreement size with its name. And as shown on Table 1 the market share between competitors throw the last 4 years. Table 1. Burger Restruant Market Share |Europe (2006) |Europe (2007) |Europe (2009) |USA | |McDonald's |16. 54 |19. 47 |66. 74 |94. 06 | |Yum! Brands |3. 25 |3. 43 |42. 82 |58. 59 | |Burger King |2. 60 |2. 65 |21. 45 |29. 35 | |Subway |0. 74 |0. 1 |19. 79 |27. 07 | |Starbucks |0. 77 |0. 90 |17. 44 |23. 86 | www. macdailynews. com McDonald's also knew that the strategy of growth was essential and when Burger King and Burger Chef were enlarged so much that they were about to reach him, McDonald's decided to grow e ven more. In 1967 Burger King had settled down as expansion program reaching the 100 new positions a year, equaling the rhythm of expansion of McDonald's for the first time. But the threat of Burger Chef was even bigger, since at the beginning of 1968 its program of expansion had shortened the distances between her and McDonald's reducing it to less than 100 position. [pic] Figure 1 Burger Fast food Market Share 1 . It is obvious that all the competitor companies have tried to sell products substitutes of the Big Mac, without a doubt, the good known one is the Big King of Burger King that tries to satisfy the same clients with the same ingredients. While McDonald's tries to differentiate the Big Mac of the Big King offering fresh products and a hamburger of more quality, Burger King tries to highlight its product offering a hamburger a little bigger and made to the grill and therefore, with different flavor. Figure 1 2. Task 1: SWOT Analysis [pic] 2. 1 Strengths All strengths have been taken from the McDonald’s 2006 Worldwide Corporate Responsibility Report {McDonald's, 2008 #20} †¢ Open door Company Company trust was declining because of public confidence in the safety of beef, poultry and bad intentioned internet rumors. We do also remember the BSE crisis in Europe at the begin of this millennium. On March 2001 MCDONALD’S decided to open its doors to everybody with desire to see how the company is being managed. This action was supported by open invitation through TV and printed advertisement. Consider the courage of MCDONALD’S’s board to open their company to everyone? Have they completely been sure of what is going on in their remotest MCDONALD’S restaurant? How can they risk to show one of their black sheep (and every 1000s of subsidiaries holding concern has some! to the public and could face the tremendous impact a cockroach would have being found in a double-cheese burger or found on their kitchen floors? Roaches are present in many locations we don’t want to have them: Certainly MCDONALD’S intended a growing mindset by its employees and management by implementing programs like this. Vice-president of corporate affairs Eric Gravier said: If any aspect o f our business deserves an open look, it’s our efforts to conduct our business responsibility. †¢ Ceres guidance and co-work MCDONALD’S works together with a coalition of investors, environmental organizations and other public interest groups to strengthen their social and environmental programs. I would perceive it also as a form of public auditing. It can be valued as strength because this helps MCDONALD’S to focus on what they should do to maintain loyal to its corporate social responsibility targets without losing strength on their business priorities. CERES encourages MCDONALD’S to report their progress and future efforts through an open door spirit. Ceres helps MCDONALD’S to develop and live CSR. The highly decentralized system –Considered as a great advantage in MCDONALD’S business – also has are disadvantages when it comes to achieve mutual global objectives. Ceres puts these weaknesses open on the table and MCDONALD’S’s top management evaluates these statements, research results. Ceres e. g. has advised management that MCDONALD’S should report more metrics and goals to demonstrate and foster progress. Ceres made 3 issues its top priority: 1. Obesity 2. MCDONALD’S’s purchasing power 3. Climate change To 1 – obesity Their approach to the health problem no. 1 in the US is the following: . Offering Menu Choice 2. Providing Nutrition Information 3. Promoting Physical Activity 4. Marketing and Communicating Responsibility To 2 – purchasing power How does MCDONALD’S influence their upstream purchasing power? What is profit oriented and what is really CSR oriented? †¢ Careful supply chain strategy Fo r MCDONALD’S there are several important strategic pillars, the first one is the commitment to social responsibility with food quality and safety, then the issue of sustainable food supply and animal welfare. MCDONALD’S food standards are world class. †¢ Active community responsibility Through MCDONALD’S House Charities and innumerable local and global community programs MCDONALD’S shows that the revenue is not all or part of the revenue belongs to the society and therefore will be given back. It shall demonstrate that MCDONALD’S recognized that through society they can do business and prosper. This consciousness also reflects itself in the attitude of employees and management in a way that they feel more responsible in what they are doing as it is as serving the public. †¢ Rigorous food safety standards â€Å"It goes all the way from the farm right to the restaurant†. MCDONALD’S works hard to make sure that rigorous food safety standards are upheld in each restaurant with training, food, safety and quality, the development of the food and menus. It all ties because many of the suppliers consider themselves extensions of the MCDONALD’S family and so they have the same rigorous approach to the programs. MCDONALD’S has a responsibility to provide a relevant variety of quality product choices that the costumer trust and that means working with partners that operate ethically and meet the social responsibility standards. †¢ Accurate service standards MCDONALD’S works hard to maintain a work environment where everybody feels valued and accepted by providing training and other opportunities for personal and professional growth and to promote job satisfaction. In their own words: â€Å"Our well-trained employees will proudly provide fast, friendly and accurate service with a smile to delight our costumers†. †¢ Affordable prices to high quality products MCDONALD’S keeps its responsibility by keeping values and high standards as they provide food that is affordable to a wide range of costumers and that means being the most efficient provider and offer the best value to the most people. Responsible charity and community work â€Å"We believe in giving back to the communities in which we do business and to Supporting Ronald McDonald House Charities and other charities that promote the health and well being of children†. {Gould, 1996 #9} †¢ Profitability MCDONALD’S is committed to growing thei r business on behalf of the shareholders who Provide the necessary capital for the company to grow, they should realize and Attractive return on their investments. No poor company can allow itself to offer charities or help when it itself is in need. Being rentable makes MCDONALD’S able to help whenever necessary and maintain its corporate responsibility principles fresh. †¢ Bigger menu choices / Product strategy MCDONALD’S works together with the Global advisory council whose members are very high profile scientists in the food industry, experts who are looking at obesity and nutrition. With their help MCDONALD’S has created new menu choices including salads and fruits, keeping their serving size standards and making menus more flexible and easier to mix or change. In the last 5 years MCDONALD’S has included milk and water and a variety of ongoing product innovation will include expanded side and beverages choices in addition to new entrees which will give the costumer to feed himself healthier and proportionate. †¢ Clear nutrition information on packaging I think one of the better strengths from MCDONALD’S is that they where one of the first fast food restaurant that started writing the nutritional info on their packaging advocating for balanced active lifestyles and healthier clear nutrition values. MCDONALD’S has been a terrific leader on their work to explore new ways to deliver nutrition and balanced active lifestyle info to the costumers. †¢ External and Internal leadership stances to encourage activity Internal: MCDONALD’S developed and distributed an own crew training video in seven languages on â€Å"It’s what I eat and what I do†, besides that the company makes a great effort distributing materials encouraging balanced, active lifestyles. MCDONALD’S has also introduced training for both crew and management. External: MCDONALD’S introduced â€Å"it’s what I eat and what I do† initiative. Leveraged Olympic and global sponsorships including Olympic day run. In the USA more than 15 million step meters were distributed and passport to play was launched. †¢ Decentralized but not disconnected system MCDONALD’S recognizes the need to maintain a system in which everyone adheres to the same core values, principles and standards. They balanced this with a program called â€Å"Freedom within the framework†. Local business-owner/operators and restaurant managers have the flexibility and responsibility to develop programs that respond to the diversity of the costumers and local market conditions. Innovative excellence program development MCDONALD’S has a very wide selection of programs on its account, everything with the only goal of growing to be better rather than bigger. MCDONALD’S has aligned around a global strategy program called Plan to Win that centers in the five basic P’s, people, products, place, price and promotion. Each P has i ts own vision, specific objectives and key performance measures. This reflects and approach to long-tern sustainable, profitable growth. Other excellence programs are the well known ROIP (Restaurant Operations Improvement Process). It helps improve restaurant performance and accountability as related to quality, service and cleanliness (QSC) and people practice standards. Those standards have been broken down into specific procedures and are organized into 12 systems that deliver the experience the costumers expect. An excellent program is the Mystery shopper program where unannounced and anonymous inspectors visit as costumers and rate the restaurant according to the QSC. Many restaurants around the world include a measurement program based on customer comment that can provide its feedback via toll-number and they also take input from their own staff by an annual employee satisfaction survey. †¢ Ethical Conduct promotion MCDONALD’S Board of directors and top management work to ensure the company’s integrity in all its dealings with shareholders. Their commitment is codified in policies, standards and codes including the Corporate Governance principles, Code of Conduct for the board of directors and code of Ethics for the CEO and Senior Financial Officers because Corporate Responsibility begins at the top. The principles include provisions designed to ensure independent oversight of the company’s assets and business affairs. This strengths could be as well be left out – as today all public concerns do need to have these policies – and if all are having them they cannot be considered as strength anymore but simply as going concern and standard. For MCDONALD’S employees worldwide the overall framework for ethical business practices is the Standards of Business Conduct which applies to all salaried employees worldwide including restaurant managers. It provides rules for handling every ethical issue that might arise or incorporate all laws and policies that apply to the worldwide business. The standards establish a foundation on their core values, provide an orientation to ethical business conduct, offer guidance in a wide range of issue areas and identify resources for questions and concerns. 2. 2 Weaknesses †¢ MCDONALD’S inflexibility Can MCDONALD’S ever excel or are they caught to always offer economic fast food? MCDONALD’S is weak in reacting fast to markets changes. If more and more customers go onto eating BIO or ECO-food e. g. eat – MCDONALD’S could not follow this trend without losing a lot of profit because such a shift in suppliers a) from the point of offer/demand ratio and b) from logistics could not be made in reasonable time. It would impose a threat of a deep profit recession until MCDONALD’S would have adapted their product portfolio. †¢ Not employee-friendly MC DONALD’S is not a worker-friendly environment in the sense that it offers medium to long term working relationships. In the article3 â€Å"Company before Nation† McDonald claims that it has the hostility of workers’ rights union under control. Well – if e. . in Germany you have a workers rotation on average below 6 months – a company never runs into danger of facing workers protection laws. Every worker in Germany for the first 6 months is under â€Å"trial-conditions† employed and can be discharged at any time without any obligations and cost. In an article4 of the Billings Gazette it has been recognized that MCDONALD’S has a hard time in finding and retaining good workers. Gylette, Wyoming reports a weired case that a MCDONALD’S manager needs to outsource the drive-through order taking process via a call center in Santa Monica, California. McDonalds = too much shareholder value driven {Nachrichten, #26} Shareholder value is o ften not the same as Corporate Social Responsibility i. e. if profits go down and down, stocks go down – often more than they actually should and drastic corporate measures have to fix the problem. The levers are not too many and are well known: Where can we save costs? Where can we get cheaper meat? Where can we get cheaper bread? Where can we release workers and run a MCDONALD’S restaurant with less people? As anyone can imagine – some of these actions cannot be socially or environmentally responsible – that is not what money is all about! MCDONALD’S continues to promote unhealthy food Despite diversification of their product portfolio towards more healthy choices MCDONALD’S still continues a saturated fat filled 850 kcal Burger and other unhealthy but tasty food. That could continue to harm their reputation as unhealthy fast food supplier. †¢ Errors on promoted CSR MCDONALD’S claimed that they have not imported meat from rain forest countries but in court it appeared that MCDONALD’S very well had imported meat from Costa Rica and Brazil where rain forests are eliminated to get more green-fields for cows. {Weekly, 1994 #27} 2. 3 Opportunities Attractive and flexible work environment MCDONALD’S offers many job opportunities. External recognition about how MCDONALD’S is a great place to work has become something that dispels myths that are out there. Programs like MC flexibility make their 1. 5 million employees around the world to love and respect their work place. MCDONALD’S takes very serious its responsibility to promote fair, safe and healthful working conditions, effective management policies, diversity and inclusiveness in all restaurants. MCDONALD’S is pride to say that 42% of their world top management started with MCDONALD’S careers serving customers. However – the attractive and flexible working environment has been not rated as strength as personal observation and press reports make it more of an opportunity. An opportunity for society that there is an employer who always hires people which can be helpful for intermediate jobs – i. e. amongst other advantages keeping jobless-rates lower. †¢ Strong environmental work Also this CSR issue has been characterized within the 2006 Worldwide Corporate Social Responsibility Report more as a strength as an opportunity. The web however has contradictory essays and reports and therefore it is rated here as an opportunity. MCDONALD’S restaurants are committed to manage their business by integrating environmental considerations into daily operations and by constantly seeking ways to add value to the community. For example maintaining the restaurants and drive thrum’s clean. MCDONALD’S continues the refinement and implementation of the environmental guidelines on fish sourcing and trough this guidelines at least 18,000 metric tons of whitefish have been shifted from unsustainable sources. †¢ High Supplier profile Setting the highest quality standards possible makes suppliers to jump the hurdle. They have to be able to deliver what we ask for. We look at taste and quality first not efficiency not cost. Frank Muschetto (Senior Vice-president) clears: the profile of the suppliers that we select is consistent with several attributes that we identified years ago that we felt support what MCDONALD’S is about. One of them is their commitment to corporate responsibility if they don’t have it, forget it. We try to pull together with many other companies and in several cases with the whole industry to be proactive against issues that can affects us all like avian influenza. We use our leadership as a tool to participate with the United Nations on the common goal of stopping the sickness. MCDONALD’S participates in a program called Kaleidoscope to test ways to sustain compliance based on dynamic, internal management systems and ongoing worker input. Annual audits are done globally for meat (beef, pork and poultry) processing plants looking forward to maintain animal welfare farms all over the world and not only in the USA and Europe. †¢ Own corporate responsibility Comity MCDONALD’S takes serious responsibility on what comes from being a major player in the global food industry and that’s why the Board of Directors has a standing Corporate Responsibility Committee. It acts in an advisory capacity to the board and to management on policies and strategies. At the global management level, several groups provide leadership on particular types of corporate responsibility issues, for example: Worldwide Corporate relations council who aligns all communications and external affairs for MCDONALD’S globally: oversees and advises on the corporate responsibility efforts. †¢ Truthful brand image MCDONALD’S ensures to maintain and build the trust with all stakeholders and customers with appropriate and truthful marketing and communications. These topics must also be relevant to costumers and consistent with the brand. Being real makes the people believe in our corporation and give support in our many community and global charity programs. MCDONALD’S continuously works to assess and evolve their marketing and advertising standards; they have newly introduced additional training and accountability for those whose work involves brand related communications and or use of MCDONALD’S trademarks. 2. 4 Threats †¢ Scepticism In recent years we have seen e-mails and information on the web that MCDONALD’S is using monster-chicken †¢ Not healthy enough for children For children the product choice still is not healthy enough. What else besides beef and chicken or fish? What about a soy burger, vegetable burger or fibre containing Deserts or simple deep frozen, quick steamed vegetable bowl (containing at least 80% of the vitamins and enzymes). What about offering small gifts or special packages as a premium for a healthy product or a premium system for kids who eat healthy? A threat if the competition comes up with such a system. †¢ Beef/Poultry/Fish Health Problems Serious initiatives in the US against growth hormone and or antibiotic stuffed cows, bird flu epidemics in the US and Europe, high contents of heavy metals in fish could cause sales slumps and cause profits and stocks to fall. MCDONALD’S as a giant in the fast food business could act to slow to avoid large corporate damage. †¢ Made in China syndrome Labour exploitation in China for the production of McDonalds â€Å"happy meal† toys. †¢ Profit pressure The pressure to deliver shareholder value will force MCDONALD’S to not follow up the one or other CSR issue. No MCDONALD’S CEO will risk his post at the cost for the implementation of a CSR if it would not at the same time create immediate value for shareholders. †¢ MCDONALD’S a major contributor in global warming MCDONALD’S is considered to be the largest consumer of beef. Examples that MCDONALD’S cattle are being fed on former rain-forest territory, the excessive amount of cattle which produce huge quantities of methane, heavy use of chemicals, fertilizers and pesticides just to keep cattle breeding and MCDONALD’S burgers profitable could develop a future threat of conscious consumer choices to visit a MCDONALD’S restaurant or not. †¢ Local fast food restaurants Local fast food restaurants that are don’t have such purchasing power and are less environmental threatening as giants such as McDonalds enjoy better quality reputation, because they buy from local butcheries, or use products e. . made in Austria i. e. free running chickens, approved Austrian grown cows. †¢ MCDONALD’S has the power to create demand Rather than reacting to the free play of market forces MCDONALD’S with its marketing budget of 1bn USD is able to create demand {Phil Lyon, 2007 #28}. That can be a threat for a society and its cul ture. 3. Task 2: McDonald's Plan to Win Strategy 3. 1 Implementation of key elements new Strategies McDonald’s overall strategic plan is called Plan to Win. Their focus is not so much on being the biggest fast-food restaurant chain, rather it is more focused on being the best fast-food restaurant chain. McDonald’s â€Å"strategic alignment behind this plan has created better McDonald’s experiences through the execution of multiple initiatives surrounding the five factors of exceptional customer experiences – people, products, place, price and promotion†. {McDonald's, 2008 #20} McDonald’s also incorporates geographical strategic plans. In the U. S. , McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the core areas in the United States. McDonald’s has launched the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In Europe, McDonald’s uses a tiered menu approach. This menu features premium selections, classic menu, and everyday affordable offerings. They also â€Å"complement these with new products and limited-time food promotions† {McDonald's, 2008 #20} In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. With McDonald’s overall strategic plan and its geographical strategic plan, the company should start to see more positive financial results. McDonald’s incorporates several organizational strategies. Some of the organizational strategies consist of better restaurant operations, placing the customer first, menu variety and beverage choice, convenience and day part expansion, and ongoing restaurant reinvestment. McDonald’s plans to â€Å"continue to drive success in 2008 and beyond by leveraging key consumer insights and our global experience, while relying on our strengths in developing, testing and implementing initiatives surrounding our global business drivers of convenience, branded affordability, day part expansion and menu variety† {McDonald's, 2008 #20}. One of the ways McDonald’s can obtain a positive net income is to maximize efficiency in its restaurant operations while at the same time placing the customer first. With strategic focus on menu variety and beverage choice, McDonald’s is hoping for increased sales and guest counts. With their convenience and day part expansion initiative, McDonald’s is hoping to increase efficiency in its drive-thru pick up window, and the company is staying open later for those late-nighters who want a quick bite to eat. McDonald’s also has locally owned and operated restaurants which â€Å"are at the core of their competitive advantage and makes them not just a global brand but a locally relevant one† {McDonald's, 2008 #20}. They are in the process of remodeling and upgrading its franchises. The company is also opening up McCafe’s â€Å"with the expectation that the gourmet coffee shop would move it closer to its goal of doubling sales at existing U. S. restaurants over the next decade† {Peter, 2007 #19} A couple other organizational strategies are branded affordability, and the development of their employees starting with recruitment and training and leading all the up to leadership and management. 3. 2 SWOT Analysis and Plan to Win McDonald’s strategic plan is influencing their marketing efforts by building better brand transparency. They want their image to be recognized globally. They are enhancing the customer’s experience. â€Å"Across their markets, they are making is easier for customers to enjoy a great McDonald’s experience. They are introducing drive-thrus to the increasingly mobile populations in China and Russia, while in the U. S. and Canada, greater drive-thru efficiency and double drive-thru lanes enable them to serve even more customers quickly† (McDonald's, 2008, 13). In Germany, McDonald’s has a reimaging program that includes adding about 100 McCafes. They are also installing new kitchen operating systems so that they can continue to deliver high food quality. McDonald’s has already renovated about 10,000 restaurants world wide. They want their restaurants to be an expression of their brand. The company is also delivering greater value to the customer with new menu selections. â€Å"By serving a locally relevant balance of new products, premium salads and sandwiches, classic menu favorites and everyday affordable offerings around the world, they create value for customers and satisfy their demand for choice and variety† {McDonald's, 2008 #20}. Types of marketing mix that McDonald’s use to achieve their marketing goals are longer operating hours, everyday value meals, and optimizing efficiency in the drive-thru. McDonald’s also uses marketing campaigns. In 2007, McDonald’s used the Shrek movie to give children a choice between milk, fruit, or vegetables as part of their Happy Meal. In addition to their commitment with children, McDonald’s is building their brand image â€Å"with innovated marketing transporting ideas across borders and using I'm lovin’ it to deepen their connection with customers who love their food and the unique McDonald’s experience† (McDonald's, 2008, 17). In the 2008 Olympics held in Beijing, McDonalds offered the Beijing Burger, Carmel and Banana Sundae, and Rice Sticks. They featured nine Olympic and Paralympic athletes on their packaging. In Australia, McDonald’s held a marketing campaign where the people could decide what name to give its new hamburger. The name that won was Backyard Burger. With marketing campaigns like these, McDonald’s is trying to create a better brand image. Other organizational and marketing strategies are â€Å"creating stronger bonds of trust by being accessible and maintaining an open dialogue with customers and key stakeholders† {McDonald's, 2008 #20}. The company is reinvesting approximately $1. 9 billion into their restaurants primarily to reimage existing restaurants and build new ones. McDonald’s is also moving towards a more heavily franchised, less capital-intensive business model. Although in some countries, such as China, this is not permissible due to governmental laws. With McDonald’s growing global brand image and its emphasis on the five factors of exceptional customer service, this should help them increase sales and net income. With the initiative of remodeling and upgrading existing franchises, this will give the customer a more pleasant and friendly place to dine out at. With McDonald’s marketing campaign for the 2008 Olympics, they were an integral part of the games and this only enhanced McDonald’s brand image in a positive way. With the recruitment and training initiatives for current employees or future prospects, this will allow McDonald’s to achieve less of an already high turnover ratio. 4. Task 3: McDonald's 2003-2009 Strategy 4. McDonald's Dynamic Strategy With an established brand, visible leadership and solid financial performance in its own sector, McDonalds has the foundations and options for future expansions. As stated previously, the group sees expanding markets/culture/economies as their future growth areas. One possible strategy for expansion would be to increase the local branding of menus within these markets. There is an opportunity to not only increase the number s of cities, but to make the McDonalds name more recognizable as a restaurateur abroad. This would require the company to manage more outlets, rather than encouraging franchisee, which requires a committed financial expansion. Increasing its market share or at least visibility would heighten the brand awareness, {Kotler, 2005 #18}. The costs associated with a strategy to increase partnerships would be far less than if they attempted to expand to more developing countries and cities on their own. McDonalds is currently aligned with a limited number of government partnerships- China, Vietnam, {Thomm, 1996 #21}. The risks are much lower but there is a risk to brand dilution with regard to consistency of the services provided and perfected by the McDonald's familiarization, management processes and manufacturing and production specifications. McDonald uses existing marketing communication methods such as TV, press, magazines, outdoor posters and taxi sides, all featuring the distinctive logo. Advertising is used to encourage people to try the food items, {Kotler, 2008 #17} and to raise awareness of new product developments and new openings. Nonetheless the marketing department could try increasing and adapting new marketing tactics. Also 18 percent of turnover is spent on advertising; for comparison, the industry standard is five to seven percent. {Kotler, 2008 #17}. The budget must be focused. To further capture the developing markets through local promotions, local endorsements and local menu planning would lead to significant decreases in advertising costs but an increase in the appropriateness of the message to the consumers in the target markets. Using Ronald McDonalds as a marketing tool has certain problems with the younger generation. The traditional iconic figure has less in common with the youth culture, {Schlosser, 2002 #22} and the more reference based figure is more suitable, such as Justin Timberlake. Consumers have a personal affinity with him, {Kotler, 2005 #18}. This must be exploited further. This loyalty could be captured to increase the market share of the Brand. The perception of American quality is paramount to many multinational businesses and exploited the world over. This can be seen in education, engineering and law. McDonald could emphasize the quality and superiority of service provided by the Americans through it's advertising in other countries. Nonetheless, {Schlosser, 2002 #22} states that the traditional American style that once gave them its unique status is now its disadvantage. International markets no longer lust for the novelty of eating out in an American ‘dinner', so McDonald's need to change this and meet the needs of specific markets rather than using a uniform approach. The company should increase advertising in its new target markets, and stress the quality and affordability of service in all promotions. Also, consider alternative marketing strategies such as a credit card rewards program, corporate sponsorship of events, and well-publicized donations to charity. The optimal solution for McDonalds is to expand their service by offering to more cities, offering services in the expanding markets and increasing their promotion. During traditionally low seasons, tactical promotions and price advertising could also used to maximise restaurant capacity, commonly known s yield management, {Kotler, 2005 #18}. McDonalds has the capability to sustain itself as one of the leaders in the worldwide food retail industry, {Thomm, 1996 #21}. With careful planning and effective marketing, they can achieve this. In addition to communication to consumers, they must utilise their community database, partnerships, retailers and community sponsors, who are the primary i nfluences of the target market and who can familiarise all consumers with the products, benefits, and associated benefits, the core and peripheral attributes of the McDonald brand and the products/services. 4. Strategies Comparison McDonald's has many competitors to compete with in the fast food industry for example Burger King, Wendy's, and Arbys see Chart 1. Burger King is McDonald's biggest competitor with their hamburgers being fire grilled rather than fried; both have the kid's meals with the little toys to attract the younger children and combo meals for the young adults. McDonald's and Burger King both have prepaid cards whereas Wendy's and Arbys do not have these cards. Wendy's offer not only hamburgers, but they have taken it to their loaded bake potato, chili, and the frost, and compete with the children's meals. Arby's also has a nice menu besides the average hamburgers, they also have chicken salad sandwiches, roast beef sandwiches, and a kids meal that includes a healthy meal such as fruit mix, turkey and ham sandwiches without the crust, with no toys included. Burger King, Wendy's, Arby's are just a few of McDonald's competitors that McDonald's would have to compete with depending were you are located. There may be more or less competitors but at this time McDonald's, Burger King, Wendy's, and Arby's all offer the hamburger's, fries, chicken sandwiches and the kid's meal, they also have sweepstakes that you can enter to win prizes. McDonald's competitive landscape for our product, the McDonald's Reward Card, that we have presented would attract McDonald's target consumers between the ages of 18 and 25, will surely bring a higher profit for the McDonald's corporation. The McDonald's Reward Card will offer the opportunity for our customers to earn points which they will be able to purchase not only food, but to purchase the entertainment that they enjoy, there is no contest that they have to enter and wait for a drawing to win a prize. When they purchase at McDonald's they earn points, it is a win situation, McDonald's rewards their customers for selecting McDonald's to feed them with the variety of great fast food. {Kotler, 2009 #23} Chart 1 McDonald's Competitors [pic] 5. Task 4: McDonald's Competitors Performing a competitor analysis will enable McDonald's to understand the industries and market in which it operates. The use of Porter's Five Forces will help them to analyses the dynamics of the market and understand the critical success factors in order to understand its position. Four types of competition {Kotler, 2005 #18} Brand competition |Industry competition |Form competition |Generic competition | |Burger King |Restaurants |Supermarkets |Trends: clothing, music, | |Domino's Pizza, Inc. |Non-fast food outlets |Food market stalls |fashion | |Independent fast food outlets e. g. |Cafes |Eating at home |Consumer durables | |fish and chips, kebab places |Coffee shops | |Similar priced products | |Papa John's In ternational, Inc. | | | |Subway | | | | |Wendy's International, Inc. | | | | |Yum! Brands: KFC, Pizza Hut | | | | 5. 1 Wendy's The first Wendy's restaurant opened in Columbus, Ohio on November 15, 1969 at 257 East Broad Street by Dave Thomas (Wendy's. om). In 1972, the first franchise outside of Ohio was opened in Indianapolis, Indiana. Wendy's is known as the home of the old fashioned hamburger, and is the Number 3 hamburger chain by sales. Its sales trail only McDonald's and Burger King. There are almost 6,700 Wendy's restaurants worldwide; about 78% of them are franchised† (Hoover's fact sheet). Wendy's offers high quality in customer service and allows customers to have their hamburger made the way they want it done. Wendy's is on the New York Stock Exchange under the symbol of WEN. Dave Thomas when he started Wendy's new the secret to success was to offer quality to customers and to the Franchisees that would own Wendy's restaurants. Wendy's in the early 90's developed a four part strategy that world guide the company to refocus on what they do best, and grow the business into the next millennium. The first strategy is operating restaurants that exceed customer expectations on each visit. This is vital in today's competitive fast food business, due to the vast amount of choices consumers have, and one bad experience can lose a customer for life. This concept is easily done on paper, but with shrinking margins and lack of ability to attract highly skilled employees this strategy is difficult to implement. Although, Wendy's seems to have instilled these beliefs into management and has seen considerable success practicing these beliefs. This strategy is the most important compared to the other three, because if you don't have any customers it does not matter how good your food is, you won't stay in business. Many companies forget that customer service is vital in staying in business and to growing the market. Fast food restaurants are one area that customer service is vital for survival. The second strategy is accelerating new store openings and strengthening the quality of other Wendy's locations. This is vital for Wendy's to keep its competitive advantage is the ability to keep stores clean and modern. This strategy is being implemented and seems to be quite successful in helping older Wendy's become profitable again. Wendy's philosophy is not to be the cheapest, but to be the best. With this philosophy Wendy's has to offer newly designed restaurants with modern design to attract the cliental that will pay extra for fast food. Wendy's seems to be doing an excellent job in creating an atmosphere that is conducive to customers spending a little more to get a lot more. Wendy's has introduced salad bars, buffets, and has made the atmosphere friendlier to patrons. The third strategy is to aggressively increase penetration by adding new units or so called â€Å"special sites†?. This an excellent way to grow Wendy's market, these small restaurants are cost effective and promote the Wendy's products to more families and truck drivers. Wendy's is aggressively targeting the traveler in this area, which seems to be a good move to make Wendy's the fast food of choice for travelers. Furthermore, these small restaurants are cheaper to develop and share the costs with gas stations they are affiliated with. The last of the domestic strategies is its marketing strategy to promote its perception of promotional items at the upper end of the price spectrum. This has been successful with the spicy chicken sandwich and pita sandwiches, which both have had considerable success. In the fast food business Wendy's has differentiated itself from McDonalds and other fast food restaurants by offering high quality food items consumers are willing to pay for. In this area Wendy's has dominated the market and has seen considerable success. Wendy's needs to keep utilizing this strength by introducing new products, and try not to go head to head with McDonalds. http://www. nzherald. co. nz/property/news/article. cfm? c_id=8&objectid=10537499 http://www. nbr. co. nz/article/wendys-plans-nz-expansion-36423 5. 2 Jack in the Box Although Jack in the Box remained strong with widely varied menu items and unique marketing strategies through the E. coli disaster of 1993, the current economic slump in the fast food industry highlights serious controversy over the company's new growth strategy and accounting practices (Bauder). In this article, analysts are challenging the accounting practices of a San Diego-based company, Jack in the Box. In their 10-k report, Jack in the Box is listing franchise sales as â€Å"other revenues†, which on paper triples their operation income to $9. 1 million. David N. Allen of investment banking firm Caris & Co. , questions this practice as the, â€Å"Selling of company assets to franchisees is not the same as selling a food product†. He goes further saying that the company should separate operating earnings from non-operating income. Reporting gains from asset sales to franchisees is inappropriate. Jack in the Box countered this claim by stating that other fast food chains use the same accounting practices, which is consistent with GAAP (Generally Accepted Accounting Principles). In defense of Jack in the Box, Bud Leedom, senior analyst at Wells Fargo Securities believes that Jack's accounting technique is specifically disclosed to Wall Street and as such is not troubled by their practices. Yet, on the other hand, David Geraty of RBC Capital Markets points out that by employing this practice the company is simply compensating softer sales with gains for other revenues. Platinum Inc. s responsible for the preparation, integrity, and fair presentation of its published financial statements. For my organization, The Platinum Company, the corporation maintains a system of internal control over financial reporting which is designed to provide reasonable assurance to management and the Board of Directors regarding the preparation of reliable published financial statements. The financi al statements must follow the GAAP guidelines in preparing reports and recording transactions. To insure proper accounting Platinum utilizes their own internal audits and employs a well-known public accounting firm Deloitte & Touche, LLP. Like Jack in the Box, Platinum's Annual Report 2002, under other (loss) income, reports losses due to financial bankruptcy in one of their investment companies and reports financial gains because of investments in unconsolidated affiliates. To make recommendations in improving the companies financial reporting would be difficult at best. Platinum extremely strict and assertive in their internal audits to ensure proper procedures are followed. The companies internal accountants work together with Deloitte & Touche's accountants to preserve proper ethical conduct and moral principals are monitored. Business ethics are proper ethical conduct that implies that you not only consider what is in your best interest, but also what is in the best interest of others. Moral principles are what guide the conduct of individuals. For example, regarding financial reporting, WorldCom used a liberal interpretation of accounting rules when preparing financial statements. In an effort to make it appear that profits were increasing, WorldCom would write down in one quarter millions of dollars in assets it acquired while, at the same time, it included in this charge against earnings the cost of company expenses expected in the future. The result was bigger losses in the current quarter but smaller ones in future quarters, so that its profit picture would seem to be improving. Additionally, the unethical financial reporting decision that WorldCom made cost the company's reputation and most importantly the business. In my opinion, if Platinum continues to follow GAAP guidelines in their reporting practices, they should be exempt from the public analysis, Jack in the Box could not avoid. Unless there is a public build of support in order to challenge GAAP guidelines regarding listing franchise sales as other revenue, this accounting practice is just and fair. An organization must put business ethics in front of profits to ensure that they do not become another WorldCom tribulation http://www. marlerblog. com/2006/07/articles/legal-cases/thirteen-years-since-jack-in-the-box/ 5. 3 Sonic In 1953 Sonic Corporation was founded by Tony Smith in Shawnee, Oklahoma under a different name of the Top Hat. Tony Smith started the company as a drive-in restaurant featuring hot dogs, hamburgers, and french-fried onion rings. In the mid-50s Smith was asked by Charles Pappe for assistance in establishing a similar restaurant in a rural town also located in Oklahoma. This was the beginning of a partnership between the two men. In 1991 Sonic Corporation was the fifth largest chain in the fast-food industry, servicing in the hamburger segment, behind McDonald's, Burger King, Hardee's, and Wendy's. Sonic has and is still carrying the tradition of being a high-quality franchise-based organization in the Sunbelt states. The following case will be broke down into five different stages beginning with early strategies, problems, new strategies, a ratio analysis, and a recommendation. Tony Smith introduced the Top Hat as a drive-in restaurant that reduced start up cost by not having eat-in space. This new restaurant featured drive-in stalls for automobiles that were equipped with a two-way intercom enabling customers to order as soon as they drove in, opposed to conventional practices of waiting for a carhop to take an order. Delivery of the fresh fast-quality products was doing to the unique design of the kitchen, and the use of carhops. Sonic Corporation preferred to do things as easy as possible and avoid sophistication. Another strategy Smith implemented was a collection of franchise royalties. This was done in a way such that Sonic franchise holders were required to purchase printed bags at an additional fee that Smith arranged through a paper-goods supplier. Pyramid-type selling arrangements were formed by franchisees in money making efforts by starting other franchises through friends. This lead to original store managers having a percentage of their own store earnings and a portion of the new operation of the recruited friend manager. This idea further developed to multi-ownership of almost all Sonic operations as store managers were also part owners. This concept of pyramid-type selling carried Sonic forward with rapid growth. In the later-70's almost one new sonic store opened per day. The rapid expansion of Sonic was growing at an uncontrollable rate. With such rapid growth some stores failed. In these cases Sonic assumed control over failed franchise units, driving the number of company owned restaurants from 3 in 1974 to 149 in 1979. This rapid expansion of Sonic was a short lived frenzy which resulted in numerous failures do to lack of planning, market analysis, and requirements for unit managers. The company was forced to operate the failed franchise as company units in most cases, to protect the franchise name and reputation. A loss was posted in 1980 as Sonic began closing some operations. Reason's for the closings were that the board tighten its control which created an operation that left no services being provided to the franchise holders, including no advertising cooperation's, no management training services, and no accounting services. In 1983 Smith decided to go outside the company’s parameters and appointed a professional manager that had no ties to Sonic Corporation in any shape, form, or know how. Stephen Lynn was introduced to Sonic Corporation as president and chief executive officer. The new comer, Lynn, was granted the decision to form his own management team. This team was formed and implemented by mid 1984. By implementing his own management team Lynn could begin to take problems head on, after ridding the board members and franchise holders that had significant conflicting interests that clouded the better judgement of Sonic. In an attempt to turn the organization around, Lynn and his newly formed management team set forth on a strategy that had three key factors: a. attack problems concerning franchise attitude and Sonic's image; b. improve purchasing c. Improve communications. A co-op program along with advertising also helped improve communication and relations between franchise owners. The company's strategies also reached out further as it offered annual conventions, provided training for managers, and training facilities with a test kitchen. The company went even further to offer help in areas of franchisees location sites and construction support to sales and profit improvement counseling. Another strategy was to upgrade the stores appearances and improve energy efficiency. Most franchise owners purchased a â€Å"retrofit† package that offered the mentioned upgrade features. These new designs generated an average of 20 percent increase in unit sales in addition to the overhead savings. Sonic Corporation is an ever improving company that is striving for efficiency, freshness, and quality. Over the life of the company management has always been trying to increase profits and taking steps into the future. Sonic Corporation also learned that in maximizing profits one must incorporate all the ingredients from attitudes of the mangers and owners to the products they offer their customers. In looking at the ratio's Sonic Corporation is looking stronger every year. I would recommend keeping management minds striving to new and better innovations that could again revolutionize the company as it had under the leadership of Mr. Lynn. In doing so the company assures itself and ever lasting life in the fast-food drive-in industry. http://www. referenceforbusiness. com/history2/39/Sonic-Corp. html 6. References Gould, W. (1996). McDonald's. London, Cherrytree Books. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987). â€Å"Grinding it out : the making of McDonald's. † 218 p. , [24] pages of plates. Love, J. F. (1995). McDonald's : behind the arches. New York, Bantam Books. McDonald's (2008). â€Å"Annual Report. Retrieved September â€Å". http://www. mcdonalds. com/corp/invest/pub/2008_annual_shareholders. html Nachrichten, F. http://www. finanznachrichten. de/nachrichten-2006-04/artikel-6317906. asp Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). â€Å"The Ritzer debate continued. † http://www. mcspotlight. org/media/reports/silverstone. html Schlosser, E. (2002). Fast food nation : what the all-American meal is doing to the world. London, Penguin, 2007. Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N. S. W. , Business & Professional Publishing. Weekly, B. (1994). â€Å"McLibel Support Campaign. † summary and extracts of court proceedings in High Court case: McDonald's versus Helen Steel and Dave Morris. . Biblography Gould, W. (1996). McDonald's. London, Cherrytree Books. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987) . â€Å"Grinding it out : the making of McDonald's. † 218 p. , [24] pages of plates. Love, J. F. (1995). McDonald's : behind the arches. New York, Bantam Books. McDonald's (2008). Annual Report. Retrieved September â€Å". http://www. mcdonalds. com/corp/invest/pub/2008_annual_shareholders. html Nachrichten, F. http://www. finanznachrichten. de/nachrichten-2006-04/artikel-6317906. asp Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). â€Å"The Ritzer debate continued. † http://www. mcspotlight. org/media/reports/silverstone. html Schlosser, E. (2002). Fast food nation : what the all-American meal is doing to the world. London, Penguin, 2007. Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N. S. W. , Business & Professional Publishing. Weekly, B. (1994). â€Å"McLibel Support Campaign. † summary and extracts of court proceedings in High Court case: McDonald's versus Helen Steel and Dave Morris. http://www. referenceforbusiness. com/history2/39/Sonic-Corp. html http://www. marlerblog. com/2006/07/articles/legal-cases/thirteen-years-since-jack-in-the-box/ http://www. nzherald. co. nz/property/news/article. cfm? c_id=8&objectid=10537499 http://www. nbr. co. nz/article/wendys-plans-nz-expansion-36423

Aspects of Narration and Metaphor in Melvilles Bartleby the Scrivener essays

Aspects of Narration and Metaphor in Melvilles Bartleby the Scrivener essays Herman Melville examines the complexities of human character in his short story, "Bartleby the Scrivener." By using strong metaphors, Melville illustrates the difficulties we encounter when we attempt to communicate with someone. Additionally, Melville demonstrates how human beings can affect each other in ways through the narrator's experience with Bartleby. Melville uses many metaphors in this story. For instance, the use of walls is a predominant image that is used to describe the nature of the business world. We are told the narrator's office, "looked upon the white wall of the interior of a spacious sky-light shaft" (Melville 992) and "the other end of his office viewed a "lofty brick wall" (992). We also know that there are "glass folding-doors" (996) that divided the narrator from his scriveners. In addition, we also know that the narrator placed an "high green folding screen" (997) between him and Bartleby. This entire setting provides us with the image of the office and working conditions as well as the narrator's mindset toward his workers. The walls represent the stagnant, dead-end nature of the work that the scriveners performed and the glass doors and screen signify the narrator's desire to control situations. Additionally, the narrator is a metaphor for capitalist society and the law and order that exists in such circumstances. Bartleby can be seen as a metaphor for a nonconformist attitude. Melville does an excellent job in portraying both characters in contrast to each other in the story. In many ways, we feel sympathy for the mysterious Bartleby and an irritation toward However, it is Bartleby's behavior that has a direct affect on the narrator. Because Melville is telling this story from the narrator's perspective, we are allowed to witness his transformation. We know from the beginning of the story that he lacks ambition and seeks nothing abov...

kkk in the 1920s essays

kkk in the 1920s essays The Ku Klux Klan, is a secret terrorist organization that originated in the southern states during the period of Reconstruction following the American Civil War and was reactivated on a wider geographic basis in the 20th century. The original Klan was organized in Pulaski, Tennessee, during the winter of 1865 to 1866, by six former Confederate army officers who gave their society a name adapted from the Greek word kuklos ("circle"). Although the Ku Klux Klan began as a prankish social organization, its activities soon were directed against the Republican Reconstruction governments and their leaders, both black and white, which came to power in the southern states in The Ku Klux Klan's long history of violence grew out of the resentment and hatred many white Southerners felt in the aftermath of the Civil War. Blacks, having won the struggle for freedom from slavery, were now faced with a new struggle against widespread racism and the terrorism brought about by the Ku Klux Klan. While the menace of the KKK has peaked and waned over the William J. Simmons, a veteran, preacher and salesman, was a compulsive joiner, holding memberships in many different societies and two churches. He had always dreamed of starting his own fraternal group and in the fall of 1915 he put his plans into action. On Thanksgiving Eve, Simmons herded 15 fellow fraternalists onto a bus and drove them from Atlanta to nearby Stone Mountain. There, before a cross of pine boards, Simmons lit a match and the Ku Klux Klan of the 20th century was born. In 1920, the "re-born" Klan consisted only of a few thousand members. With the help of two publicists, Simmons spread the word of the Klan around the U.S. like wildfire. The Klan was to be pro-American, which to them meant anti-black, anti-Jewish and most importantly, anti-Catholic. The Klan grew rapidly from a ...

The Scope and Health of the African Rainforest

The Scope and Health of the African Rainforest The vast African rainforest stretches across much of the central African continent, encompassing the following countries in its woods: Benin, Burkina Faso, Burundi, Central African Republic, Comoros, Congo, Cote dIvoire (Ivory Coast),  Democratic Republic of Congo, Equatorial Guinea, Ethiopia, Gabon, Gambia, Guinea, Guinea-Bissau, Liberia,  Ã¢â‚¬â€¹Ã¢â‚¬â€¹Mauritania,  Mauritius, Mozambique, Niger,  Nigeria,  Rwanda, Senegal, Sao Tome and Principe, Seychelles, Sierra Leone,  Somalia, Sudan,  Tanzania, Togo,  Uganda, Zambia,  and  Zimbabwe. Degradation Except for the Congo Basin, the tropical rainforests of Africa have been largely depleted by commercial exploitation: logging and conversion for agriculture. In West Africa, nearly 90% of the original rainforest is gone. The remainder is heavily fragmented and in a degraded state, being poorly used. Especially problematic in Africa is desertification and conversion of rainforests to erodible agriculture and grazing lands. To counteract this trend, the World Wildlife Fund and the United Nations have put a number of global initiatives in place. Details About the Rainforests Status By far, the largest number of countries with rainforests are located in one geographical section of the world- the Afrotropical region. The Food and Agricultural Organization of the United Nations (FAO) indicates that these countries,  mainly in West and Central Africa, are mostly poor with populations that live at the subsistence level. Most of the tropical rainforests  of Africa exist in the Congo (Zaire) River Basin, though remnants also are present throughout Western Africa in a sorry state due to the plight of poverty, which encourages subsistence agriculture and firewood harvesting. This realm is dry and seasonal when compared to the other areas, and the outlying portions of this rainforest are steadily becoming a desert. Over 90%  of West Africas original forest has been lost over the last century and only a small part of what remains qualifies as closed forest. Africa lost the highest percentage of rainforests during the 1980s of any other tropical region. During 1990–95 the annual rate of total deforestation in Africa was nearly 1%. In the whole of Africa, for every 28 trees cut down, only one tree is replanted. Challenges and Solutions According to rainforest expert Rhett Butler, who wrote the book A Place Out of Time: Tropical Rainforests and the Perils They Face: The outlook for  the regions rainforests  is not promising. Many countries have agreed in principle to conventions of biodiversity and forest preservation, but in  practice, these concepts of sustainable forestry are not enforced. Most governments lack the funds and technical know-how to make these projects a reality.Funding for most conservation projects comes from foreign sectors and 70-75% of forestry in the region is funded by external resources....Additionally, a population growth rate exceeding 3% annually, combined with the poverty of rural peoples, makes it difficult for the government to control local subsistence clearing and hunting. An economic downturn in important parts of the world has many African nations re-examining their forest product harvesting policies. African and international organizations alike have initiated local programs addressing the sustainable management of rainforests. These programs are showing some potential but have had minimal effect to date. The United Nations is putting some pressure on African governments to abandon tax incentives for practices that encourage deforestation. Ecotourism and bioprospecting  are  believed to have potential as they add much or more value to local economies when compared with wood products.

Supreme Court Week 6 #12 Essay Example | Topics and Well Written Essays - 250 words

Supreme Court Week 6 #12 - Essay Example If precedence has been established, the Court is unlikely to change precedence. This is not to say that this never happens. Precedence is sometimes overturned as the make-up of the court changes and the interpretation of the Constitution changes over the years. The next idea is that of the judicial conference. This is an even t when all of the Federal justices get together and talk about things. The conference was established in 1922 and is made up of the Chief Justices of the Supreme Court and a justice from each of the circuit courts. The purpose of this conference is to establish rules that Federal justices are to follow. The rules are largely procedural, but they can affect which cases the Supreme Court hears. A final way to filter cases is by looking back at the published opinions of Supreme Court justices and other federal judges. An opinion gives insight into why a judge ruled the way she did. This can be used to justify bringing a case to the Supreme Court if the opinion shows the ruling to be very narrow or biased in some

Ethics, professionalism and contemporary Issues Essay

Ethics, professionalism and contemporary Issues - Essay Example This makes them easy targets to forced labour and prostitution; the main countries in which this vice of human trafficking is rampant includes India, Mexico, El Salvador and Philippines. There is an estimated ten thousand forced labourers in the U.S. prostitution, poverty; globalization and government corruption are some of the major factors that contribute to the high numbers in human trafficking. Several laws have been passed to try and curb human trafficking and under the U.S code human trafficking is termed as a federal crime. Technology, which generally covers; mobile devices, internet and social media has been instrumental in human trafficking, it has played both a negative and a positive role. The beauty of technology is that it provides better visibility and can help in tracing of people who are involved in human trafficking (Hart 5). Technology has contributed to human trafficking by making it easier for the criminals to advertise and sell their victims. When one searches in the internet, it is very easy to find underage victims who are exploited for sex under online classifieds. In the pornography websites, one will find a section for teen prostitutes; it is then made easier for both parties, the one advertising and the one looking for services to communicate using mobile phones. Social networking sites are also another venue for advertising for victims of human trafficking because it is very easy to reach a large number of people. Technology has also made it easy to search for and purchase victims. Using the internet to find and locate people has never been easier (Davidson and Gottschalk 98). Once the contacts needed have been found, they then proceed to use the other types of technology such as instant messaging, emails and so forth to reach the people concerned. On the other hand, technology has made it simple to track the criminals involved in human trafficking, as it is possible to trace the individuals concerned by following the activities they have been doing online. Moreover, tracing their phone calls, messages and emails, and past data on the activities they had been involved with can also be traced using technology (Dunn 14). A new online role playing game has been created that allows the players to upload real pictures of them and also hold dialogue. The game has become very popular among online players, but this has also brought new challenges with it, as the game can be used to promote human trafficking. This is because it easy to identify a person through the picture they have put and request for a personal meeting with another player through dialogue. As the designer of the game, there are moral obligations that one has to uphold, but that does not mean that they do not come at a price. The designer has to make a choice that he or she understands can lead to the collapse of his online game while combating the challenge of human trafficking possibility or choose to ignore the problem at hand. One would argue that the game by itself does not influence the decisions one makes it only promotes their thoughts and behavioural patterns, and therefore, the designer should not respond to the concerns that come up. For a criminal who decided to use the game to target his victims is merely using the game for the wrong reasons as that is not what it was meant for, and it would be highly unfair to ask the designer of t

In Bruges Essay Example | Topics and Well Written Essays - 500 words

In Bruges - Essay Example While following orders to kill the priest, Ray accidentally shoots a young boy killing him. Harry sends Ken and Ray to for hiding in Bruges. Here, they have to wait for further instructions. One night the two men went out to explore the city. They witness a film shoot where a dwarf actor is involved. This seems to amuse Ray. He engages in romance with a drug dealer, Chloe, the assistant producer of the shooting film. Her ex-boyfriend, Eirik, appears and threatens to shoot Ray. Ray disarms and discharges the gun in the man’s face. Later Chloe discloses that she seduces tourists after which they would rob them Ken receives a call from Harry commanding him to kill Ray. Harry says that the purpose of sending them to Bruge was because he wanted Ray to have a good moment before dying. Ken is reluctant about killing Ray. When he tries to kill him, Ray tries to shoot himself but Ken stops him. Ken suggests that Ray should leave Bruges. He tries to escape but a couple he had assaulted spots him. Ken and Harry meet, and he tries to convince Harry to forgive Ray. Filled with rage Harry shoots Ken on the leg and goes ahead to kill Ray. He shoots Ray after he left leaves the building. He also hits the dwarf actor in the process. After knowing that he had killed the child, he kills himself. Roy hopes to live so that he can face the parents of the kid he killed for judgment. The writer does not show out clearly whether the film is a comedy or a tragedy. For example, Ray and Ken chanced a shooting film with a dwarf character. It is also thrilling where gangsters seem sympathetic. Harry, who kills himself after knowing that he had killed a boy, portrays it. On the other hand, there are planed killings. Harry orders Ken to kill Ray, and he shoots Ray in the attempt of killing him. The film is different from other films in that in other films; characters manage to rescue their counterparts from

Leadership Terms Essay Example | Topics and Well Written Essays - 500 words

Leadership Terms - Essay Example The other reason for maintaining the limits for the president and changing those of the Congress and Justices is that a president who remains in the office for a long time is likely to become a dictator and the Congress and Justice may become more corrupt. Eight years of the presidency is enough as too much power in the hands of only one person is dangerous for a nation as large as the United States (Archives.gov, 2015). The judges and Congress leaders also gain a lot of power since they know that they will hold their office for life and misuse it. Limiting the terms of these categories of leaders in the US will enable the country to have other dedicated and loyal leaders to serve the country. The limits will also bring in new and fresh ideas to keep the states moving and eliminate those with selfish interest. Giving a few individuals too much power, which is unchecked, may lead the leaders to exercise some unrighteous dominion power especially giving the president unlimited terms. The president might take control of the other branches and interfere with the constitutional rights of individuals. With the president serving for only two terms, the three branches of government are kept working properly (Archives.gov, 2015). People still re-elect the president, Congress leaders, and the justices even when they do not perform, and the term limits are the only solution to ensure that the nation has good leaders.Americans like to maintain the same leaders due to the fear of change and without the term limits.

Current Event Article 4 Essay Example | Topics and Well Written Essays - 250 words

Current Event Article 4 - Essay Example Generally, the economic decline in Jamaica is because of the unbalanced tax burdens, insubstantial ineffectual compliance structures and the escalating size of the informal sector. This trend has led the need for Jamaican government officials to develop ways to pinpoint, scrutinize, tax, and impose amenability on individuals and business working in the informal sector. The netted tax revenue from the unexploited tax base would not only contribute to Jamaica’s GDP but also alleviate poverty and improve the living standards of citizens. I think this article is important in accessing the challenges facing Jamaica and how these challenges can be solved. The current state of Jamaican informal economy requires fresh reforms to exploit the informal sector as a resource to the government. Principally instead of giving incentives and subsidies to foreign investors, theJamaican government should bestow them on local workers to boost their confidence in the tax authorities and tax system. The Government of the Jamaica can achieve these goals through fair tax imposition on all businesses, tax reduction rates, tax improvement compliance and enhancement of social platforms on overlooked areas. Once the citizens realize that the taxes are useful to their communities, this will ultimately expedite voluntary compliance and bring about economic growth. Ideally, tax reform is a challenging task to undertake and this could lead to withdrawal of foreign investors from Jamaica. The informal sector can underwrite economic growth in Jamaica if they have substantial incentives to join up the formal

Law Essay Example | Topics and Well Written Essays - 2750 words

Law - Essay Example I note that the University reserves the right to check my assignment for plagiarism. Should the reproduction of all or part of an assignment be required by the University for any purpose other than those mentioned above, appropriate authorisation will be sought from me on the relevant form. OR, if submitting this paper electronically as per instructions for the unit, place an ‘X’ in the box below to indicate that you have read this form and filled it in completely and that you certify as above. Please include this page in/with your submission. Any electronic responses to this submission will be sent to your ECU email address (or, where relevant, the digital dropbox for the Blackboard site for LAW1100). Agreement Date  PROCEDURES AND PENALTIES ON LATE ASSIGNMENTS - Refer to the University Admission, Enrolment and Academic Progress Rule 24 and the ECU Assessment Policy ? A student who wishes to defer the submission of an assignment must apply to the lecturer in charge of the relevant unit or course for an extension of the time within which to submit the assignment. ? Where an extension is sought for the submission of an assignment the application must : be in writing - preferably before the due date; and set out the grounds on which deferral is sought. ( see ECU Assessment Policy) ? Assignments submitted after the normal or extended date without approval shall incur a penalty of loss of marks. (see 39.5) ACADEMIC MISCONDUCT Rules (Students) All forms of cheating, plagiarism or collusion are regarded seriously and could result in penalties including loss of marks, exclusion from the unit or cancellation of enrolment. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Please remember to read, store for future reference and ensure that you have submitted: to the correct location the correct assessment piece CONFORMANCE STATEMENT Please note the following, and enter the required information in the grey shaded spaces provided prior to submission of the essay. 1. Your LAW1100 on campus essay should have not less than 2800 effective words but not more than 3200 effective words (without the express permission of the Unit Coordinator) (see LAW1100 Unit Plan (February, 2011, page 9). This essay has †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2801†¦. words (in determining the number of words, do a ‘word count’ from the beginning of your Introduction to the end of your Conclusion, and subtract all headings, sub headings, direct quotations and in text references therein from the result). 2. Your LAW1100 essay should use at least 6 to 10 quality academic reference sources (i.e. in terms of LAW1100 requirements, texts and journal articles – see LAW1100 on campus Essay Preparation Kit (2011), page 19). This essay has †¦13†¦ quality academic referen ce sources (in determining the number of quality academic reference sources for LAW1100 purposes, add up the total number of end references and subtract those which are not texts or journal articles; do not include the number of cases in this count – see point 4 below). 3. Your LAW1100 essay should cite your end reference sources (collectively) on at least 30 occasions in the body of your essay (see LAW1100 on cam