Making Sense of Strategy - Free Essay Example

Sample details Pages: 8 Words: 2271 Downloads: 4 Date added: 2017/06/26 Category Economics Essay Type Narrative essay Did you like this example? Arab Open University Tutor Marked Assignment (TMA)- PT3 Form for B301B Academic Year 2014 2015 Semester: First-2014-2015 Branch: Program: Business Studies Course Title: Making Sense of Strategy II Course Code:B301B Student Name: Student ID: Section Number: Tutor Name: Mark details Allocated Marks Questions Q1 Q2 Total 100 Weight 60 40 Marks Deduction Criteria In text referencing (0-5) Referencing (0-5) Word Count (0-5) E-Library (0-5) Total deduction (0-20) Marks 100 Studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s Total Mark (total marks à ¢Ã¢â€š ¬Ã¢â‚¬Å" total deductions) Notes on plagiarism: Don’t waste time! Our writers will create an original "Making Sense of Strategy" essay for you Create order According to the Arab Open University By-laws, à ¢Ã¢â€š ¬Ã…“the following acts represent cases of cheating and Plagiarism: Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation. Verbatim copying of material from the Internet, including tables and graphics. Copying other studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ notes or reports. Using paid or unpaid material prepared for the student by individuals or firms. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university. Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other personà ¢Ã¢â€š ¬Ã¢â€ž ¢s work or plagiarized in any other form as specified above. Tutorà ¢Ã¢â€š ¬Ã¢â€ž ¢s Feedback Student Signature Tutor Name: Tutor Signature: Date returned: Faculty of Business Studies Tutor Marked Assignment B301 B: Making Sense of Strategy II SPRING Semester 2014 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 2015 Cut Off date- 25thApri.2015(Ref.AOU 13th Academic Calendar 2014-15) This tutor marked-assignment is meant to assess the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s ability in understanding, and application of the course materials provided in the class room and ideas from external sources, as well as to test his/her reflection and critical thinking. Among other ILOs, it is also intended to test the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s ability to argue relevantly and to justify a point of view besides, constructing, defending and evaluating an argument, using relevant evidence and giving reasons for conclusions. It consists of three questions and accounts for 20% of the total grade assigned to the course INSTRUCTIONS The TMA must be done with strict compliance to the guidelines and instructions stated, otherwise there will be penalties in form of marks deduc tion as per the universityà ¢Ã¢â€š ¬Ã¢â€ž ¢s policy. You are encouraged to collaborate with others in studying, but submitted work copied from or written jointly with others is not acceptable. Submitting work that has been done by someone else and persistent borrowing of other peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s work without citation are obvious instances of plagiarism and are regarded as cheating. Paying for work from other sources and submitting it as your own is also cheating. It is intellectually dishonest to cheat. If a case of plagiarism is proven, this is a serious offence and the disciplinary procedures will be followed, as described under the Examination Policy of the AOU. Cases of plagiarism will receive a mark of à ¢Ã¢â€š ¬Ã…“Zeroà ¢Ã¢â€š ¬Ã‚  on the assignment. Please refer to AOU plagiarism policy. 1. TMA must be written in ESSAY format, BULLETS and NUMBERING to be avoided. Avoid writing TMAin first person tense. E.g. à ¢Ã¢â€š ¬Ã…“I suggest that à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢ â‚ ¬Ã‚  or à ¢Ã¢â€š ¬Ã…“In this TMA I am going to discussà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ etc. 2. Word count should be exact with 10%(More/less) tolerance. 3. You must acknowledge all sources of information using full Harvard Style Referencing (In-text referencing plus list of references at the end) Minimum of 5 references are required. MUST include E-library and course materials. 4. Wikipedia is not recommended as a reference. 5. Copy and paste-plagiarized work will be detected by TURNITIN and heavily penalized. 6. TMAs to tutors through emails and late submission not permitted. 7. Strictly use the PT3 form with green color mark accompanying this TMA. Any other non compliance to guidelines and requirements will be penalized WARNING: THERE WILL BE NO EXTENSION OF CUT-OFF DATE UNDER ANY CIRCUMSTANCE. Please Note that this particular TMA is meant to respond to recommendations given by EE to encourage and develop greater critical analytical skills especia lly at level 6, by encouraging the students to read more widely; the greater use of comparative case studies; and encouraging part-time students to reflect on the application of the theories discussed to their own workplace Question For the purposes of this TMA you should imagine that you are the director for strategy and policy commission in your country (Bahrain, Jordan, Lebanon, Oman, Saudi Arabia, Egypt or Sudan) Following a rapid growth of Multinational Corporations- MNCs in your country, it was noticed that amongst other things: Many small business enterprises were closing down. Figures of imports were rising disproportionately to export figures. Rate of unemployment among the locals was rising The tenure of MNCs in the country was decreasing gradually. As a strategist you are required to discuss: 1. Measures you would put in place to address each of the above four issues. (154= 60 Marks 2000 words) 2. Critically compare and contrast any MNC organization and corporate parent organization in your country based on their structure and strategy adopted by each of them. (40 marks 1000 words) ***************** Good Luck ********************* The world is getting smaller due to the globalization and the tremendous advancements in communications. Multinational companies took advantage of the globalization and politics to expand its market by trying new countries with new experiences instead of selling their goods and services from/to their original country . Dealing with their foreign customers with their different needs and requirements according to the environment and the way of living by also being involved in the market directly and facing the same conditions that their customer is having. Due to the high competition in the market with the MNCs many small enterprises are closing down while their availability is essential and an supports the stability of the economy and also it improves the competition in the market where it will use the local internal resources and supporting services of the country that will help in keeping the money flow within the country and in return will benefit the economy, keeping in mind that most of the multination corporations started as local business , thus the government should support the small business owners by offering them capital supports to be paid in the long run with low or no profits, enhance the infrastructure and the human needs to be available and accessible , safe working environment where they can know what are their responsibilities and rights and not just been as assumptions and vague ,to be controlled by the government for any illegal act or cheating, to be supported by the big companies with their experiences and knowledge, higher the quality of the work or service by educating them with experts from the government and by periodic visits to assure all the requirements needed for the specific domain are available , hire qualified and experienced employees not to be only looking for the lower rate employee The country became more as consumer than a producer thus the imports are rising and the exports are being lower, which is a red alert that the funds of the country will be transferred outside , so the need to control what are the accepted imports and what can be produced internally has the priority to be consumed, Trade protectionism is an aim to protect the countrys economy or a weak sector from low quality or/and better quality imports than the locally produced and also when the government feels that the industries are being threatened by unfair competition from the foreign industries. Doing this will be through adding tariff barriers that will increase the price for the imported goods compared to the local ones, the government supports the locally produced goods to lower the prices, quality regulations, unordinary and time consuming inspections will also help in reducing the imports, open manufactures for assembly or production and attract the experts of the weak domains to invest in the country. these used as a defensive measure and usually is motivated by politics. It can be effective in the short run, but its not recommended for the long run where it usually does a negative impact by doing the opposite intentions by turning the country and the industries it is trying to protect to be less globally competitive. Thus there must be a plan to what and when to protect to create a competition that will increase the quality of the products or services which will affect the quality of the life. All Exports and imports should always comply with islamic Shareea thus restricting importing or producing what is against these roles is fatal and should be treated strictly and control other countries acc ess the technology or resources and delivery specially countries with political problems The unemployment of the locals is raising due to that the foreign companies bring their employees from the mother country to assure the stability of their company specially at the start up period. Usually big companies go to cheaper countries to benefit from the lower rates of the locals and the materials so that and as a step to reduce the unemployment rate, these companies should hire , train and develop the skills of the locals and to be agreed on a percentage of the locals hired keeping in mind that we need to keep the stability and performance of the organization . Also to invite students from schools and universities to attend and get trainings that can be added to their experience before they start looking for jobs and it can be an opportunity to expand their way of thinking and can help in deciding in what major to continue . Additionally the government should attract the investors wh ere the market is in need for the weak sectors and invest in having factories to produce or as an assembly so it can help in reducing the cost of imports and create new vacancies and domains for the locals. Also try to attract visitors and tourists which will also can create different opportunities for the locals Foreign investors are a good opportunity for the countries where they bring their capitals and experiences to invest and increase the flow of money with doing business locally and globally through the country services and also will create new vacancies that will have an impact on the country where the business is located . Therefore attracting those companies to invest is a must to be able to compete internally and globally ,keeping in mind that all investors should be doing a business complied with Shareaa where the islamic culture is the base of the country, so restrictions should apply to businesses which are against the islamic culture. Supporting the investors th rough offering security and capital for low rates with legal support and benefits like citizenship which will help in securing that will keep the business for longer time and invest in the country in other domains. Also that the government should take care of its currency which will help these investors to keep and save their wealth not to lose their money in such changes which might cost them a lot of losses, set rules between the competitors not to be allied against the market for their own profits and to encourage them to use the universities research centers or known places to do their studies and researches so they can benefit from other experiences and not to waste too much time and money in doing the same researches , control the monopoly and big investors from controlling the prices in the market and to help new investors specially in weak domains to compete which will help lower the prices and improve the quality The definition of MNC varies among different dimensions an d each company been called a MNC is with a separate perspective, some are called because that the parent company or the headquarter is in another country, others been called as MNC because the higher managers are two or more different nationalities, etc. FedEx is one of the multinational companies where the parent company is located in USA and has different branches all around the world. FedEx structure is functional and is divided into 5 global regions and in each region consists of countries and each country has its own headquarter each country has its own headquarter dealing with the location separately and including each country there are several companies working under FedEx Integrated applications through companies competing collectively and managed collaboratively under FedEx brandname; FedEx Express, FedEx Ground, FedEx Office, FedEx Freight, FedEx Custom Critical, FedEx Trade Networks, FedEx Supply Chain. FedEx Services, Thinking of these companies as a portfolio o f solutions that Compete collectively and face any challenge in the world of global commerce. Each network operates independently by focusing on the independent networks to meet the customer needs so it can deliver the best service without compromise . That means each individual network can be fine tuned to deliver the best possible service depending on the country and the situation while Managed collaborativelyby working together to sustain the loyallity in the relationship with the investors , workforce and customers Second Question: Reading 14 Students need to Contrast between Two Companies: One is A Corporate Parent and the other is a MNC, the comparison between these two companies would be in terms of their : Structure and Strategies https://www.businessdictionary.com/definition/multinational-corporation-MNC.html https://www2.econ.iastate.edu/classes/econ355/choi/mul.htm https://www.foreignaffairs.com/articles/24533/joseph-s-nye-jr/multinationals-the-game-an d-the-rules-multinational-corporations https://www.mci.gov.sa/en/AboutMinistry/pagemin/Pages/pagemin04.aspx?AspxAutoDetectCookieSupport=1 https://www.yourarticlelibrary.com/microeconomics/foreign-investment/role-of-multinational-corporations-mncs-in-foreign-investments/38224/ https://constructionlitmag.com/politics/international/the-rise-of-the-multinational-corporation/ https://en.wikipedia.org/wiki/List_of_companies_of_Saudi_Arabia https://useconomy.about.com/od/glossary/g/Trade-Protectionism.htm https://www.diva-portal.org/smash/get/diva2:570419/FULLTEXT01.p https://www.businessdictionary.com/definition/protectionism.html#ixzz3YCsgTOYn https://smallbusiness.chron.com/organizational-structure-multinational-company-61542.html https://www.investopedia.com/terms/p/parentcompany.asp https://smallbusiness.chron.com/important-small-businesses-local-economies-5251.html

What Does The Nike Operates - 1193 Words

Kantianism is very interesting as it relates to how Nike operates. â€Å"For example, one of Kant s best-known principles of obligation is â€Å"Never treat another person merely as a means to your own goals,† even if doing so creates a net balance of positive value† (Arnold, Beauchamp Bowie, 2013, p. 7). This definition is the complete opposite to what Nike has done in the past. It seems that the only way for companies to make money hand over fist, people have to suffer of get taken advantage of. A lot of mega-rich companies or organizations use a loophole within the law here in the United States or countries overseas to exploit people for personal gain. In order for Nike to turn profits, they went did the opposite of Kantianism. People were†¦show more content†¦This also works in another way. The cheaper the labor, the cheaper a company can sell it to the consumer. This is called passing the savings along. Companies are in the business to make money, which i s understandable. It is just morally wrong to be greedy. Some companies would still turn a decent profit if they were not greedy. If Nike would have boosted the pay three more dollars per day, they would have still made huge profits. On the other hand, if Nike would have raised the wages of its workers too much, they would have probably gone out of business by now. How Nike Made Repairs Nike is a giant company with vast resources. Nike utilized a combination of marketing and public relations to resolve its problems. It has unlimited money for advertising and marketing. With enough money behind a company, the public will quickly forget about its wrongdoings. One example of another company that was in a bad ethical situation was Subway. It was found that Subway used the same material found in Yoga mats in their bread. As time went on and advertising continued, people forgot about what happened. Nike agreed to correct some of their discrepancies. Nike agreed to stop using a hazardous material that proved to be very harmful to its workers. Nike also agreed to raise minimum wage in many of the countries in which it operates. In addition, Nike launched an education initiative for workers in many of the countries that it operates. TheseShow MoreRelatedSocial responsibility and Ethics in International Business Essay1392 Words   |  6 Pagesinternational they have social responsibilities to the communities they operate within. Caterpillar, Inc. is one such company that puts social responsibility at the top of their priorities. They have an abundance of engineers and technologists working on solutions to improve on sustainability. According to the 2012 Sustainability Report (2012), â€Å"at Caterpillar, we always ask ourselves, ‘What do our customers need? 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Marketing in an Age of Social Mobility †MyAssignmenthelp.com

Question: Discuss about the Marketing in an Age of Social Mobility. Answer: Introduction: Over the past few years, transnational marketing has become an important aspect of every global business. Precisely, it refers to the marketing of a companys goods and services over and beyond its home countrys boundary. It is important to note that such marketing involves taking into consideration the differences between national markets while taking into account the linguistic and cultural differences as well as territories. In this regard, the marketing leadership must possess some skills and competencies to ensure a successful penetration into foreign markets. A transnational marketing leader must develop a critical sense of sensitivity to the cultural diversities that may exist between their home country and that of their target market country (Clawson, 2014). They must possess the understanding that their culture and background are not inherently superior to that of the other country in order to reach out and appeal to the new transnational market (Clawson, 2014). By so doing, the marketing leadership will be able to master the workings of the global culture management. Adopts transformational leadership In order to be successful, a transnational leader must adopt a transformational leadership approach. This entails being able to articulate a compelling vision of the marketing goals and visions of the companys future in the new market (Clawson, 2014). In addition, they must be able to set out clear plans on how to achieve marketing goals in the foreign country. In so doing, the firm will be able to infuse the new market successfully. Marketing leaders on the international scale should be able to think strategically about marketing their products using the best teams. In order to achieve this aspect, the leader must be able to understand how marketing works in the global arena and adopt methods that work towards the attainment of positive results (Roy, 2017). Ordinarily, transactional marketing focuses on single point of sale transactions made by a company. For this reason, the marketing approach emphasizes on maximizing the volume of individual sales instead of the relationship with the buyer (Rouse, n.d.). Some of the main aspects of transactional marketing include the placement and promotion of the product. Mobility has a great contribution to transactional marketing as a factor (Fulgoni, 2013). Specifically, the marketing firm must ensure that the customers can find the product in the market as well as have the urge to purchase it immediately. Mobile media is continuously changing consumer habits and their path to purchase is disrupted by technology (Fulgoni, 2013). Therefore, in this case, the firm may employ modern and mobile forms of marketing to reach out to a greater audience and target market and, thus allowing the firm to make many sales and maximize on the volume of sales of their products (Ruizjr, 2015). In this regard, mobil ity contributes to transactional marketing as a factor. References Clawson, J. (n.d.). 11 Key Characteristics of a Global Business Leader. University of Virginia-Darden School of Business . Retrieved March 29, 2018, from https://ideas.darden.virginia.edu/2014/01/11-key-characteristics-of-a-global-business-leader/ Fulgoni, G. (2013). Marketing in an Age of Social Mobility. Comscore. Retrieved March 29, 2018, from https://www.comscore.com/Insights/Presentations-and-Whitepapers/2013/Marketing-in-an-Age-of-Social-Mobility Johnston, K. (n.d.). What Is an Example of Transactional Marketing management?. Chron. Retrieved March 29, 2018, from https://smallbusiness.chron.com/example-transactional-marketing-25886.html Rouse, M. (n.d.). Transactional Marketing. Tech Target. Retrieved March 29, 2018, from https://searchcrm.techtarget.com/definition/transactional-marketing Roy, E. (n.d.). Two leadership qualities every good leader needs to learn. Trade Ready . Retrieved March 29, 2018, from https://www.tradeready.ca/2017/topics/import-export-trade-management/two-leadership-qualities-every-good-leader-needs-learn/

Target Customer Analysis Essay Sample free essay sample

Customers in American Apparel market can be by and large separated into three sections: adult females. work forces. and kids. Each section has its ain part of the overall market portion. The U. S. dress market grew 4 per centum in 2011 with entire dollar gross revenues of 199 billion dollars ( Beth Boyle ) . We will write a custom essay sample on Target Customer Analysis Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The growing of dollar gross revenues in the men’s dress market led the manner in the grownup dress market with an addition of 4 per centum. Women’s dress grew by 3 per centum and children’s dress by 6 per centum. †¢Women and GirlsApparel demand in the US was valued at $ 89. 9 billion in 2011. Clothing designed for adult females and misss represented the larger portion of demand in 2011 given that this population section is by and large more interested in manner tendencies ( â€Å" Apparel: United States† 5 ) . In women’s market. â€Å"smaller† points had more impact than â€Å"big† classs. Besides those points brought â€Å"newness† to the party ( Beth Boyle ) . Outgo on women’s dress is above norm for adult females ages between 55 and 64 old ages old ( â€Å"The US Market for 55+ Customers† 59 ) . Statistics shows that consumers in this group spend more than any other groups in women’s dress. †¢I want trendy. and I don’t want to dry cleanSome 84 % of adult females seek out easy to blend and fit offprints when buying vesture. yet those 18-24 is much less likely to make so than their older opposite numbers. These immature adult females are much more likely to seek out vesture that is ace trendy. or easy passages from the office to nighttime. 18-24s are besides less concerned with â€Å"no iron† or â€Å"tumble dry† on the label ( Fay ) . Younger adult females are more attentions about manner and manner. and mid age adult females focus more on its quality ( Refer to Figure. 1 ) . †¢Men and BoysOverwhelmingly. work forces frock for comfort. Some 85 % of work forces surveyed say this best describes their personal manner ( Lipson ) . Additionally. about half of all work forces surveyed say they like their apparels to be authoritative. More than one tierce of work forces say they strive to look alone. Many work forces try to maintain up with the latest manners and would dress more stylishly if they knew how ( Mention to Figure 2 ) . As a consequence of speed uping aging of American population. mid-21st century America will hold different construction of population. The Baby Boomer Generation will turn to be 65 old ages old or more. As a consequence of the aging America. in 2030 the figure of 65-year-olds will be the kids and young person between ages of 5 and 19. Baby Baby boomers have become one of the most of import functions in American dress market. Thus. older people have different positions of disbursement and different thoughts about manner ( â€Å"The U. S. Mature Market† 8 ) . †¢Older work forces frock for comfort. younger work forces want to stand out Older work forces. those aged 65+ are less likely to hold with most of the personal manner statements compared to younger work forces. However. older work forces are most likely to dress for comfort. Some 92 % of work forces aged 55-64 and 92 % of work forces aged 65+ agree with this statement ( Refer to Figure 4 ) . Younger work forces. those elderly 34 and younger. are likely to state that they are want to look alone and stand out. and that they are interested in apparels and manner. They besides agree that they would dress more stylishly if they knew how ( Lipson ) . Besides. one-year income and soldierly position are factors influences men’s attitudes to manner every bit good ( Refer to Calculate 3 and Figure 5 ) . †¢Infants. Toddlers and TeenssParents frequently shop with kids. so parent’s shopping behaviours makes great influence on this market. The bulk of surveyed parents whose kids are younger than 12 typically purchase children’s vesture at mass merchants ( Donnell ) . Most parents agree that their girls have their ain sense of manner. More than 60 % of respondents who are parents of misss aged 6-11 agree with this statement ( The U. S Market for Infants ) . Not surprisingly. misss are partial to famous persons on vesture. Girls tend to be finical when it comes to taking vesture. as they want to hold a sense of individualism while besides happening manners they like. While misss may happen manners they like. fit appears to be an issue for many parents. Dressing with sketch characters is considered most popular among immature male childs aged 6-8 ( 53 % ) ; dressing having athleticss squads is wanted by male childs aged 6-11 ; and vesture having child famous persons is more likely to be desired by misss aged 6-11. harmonizing to parents’ perceptual experiences of what kids prefer ( Donnell ) . TargetCompared with its rival. Target focus more on younger people market instead than older people ( see Figure 7 ) . PromotionHarmonizing to the research about customer’s attitude to manner. we can do combination of publicity with customer’s demands. †¢Social MediaMost retail merchants have a presence in societal media. The major advantage of take parting in societal media is the comparatively low-priced. and instant. real-time feedback. Many retail merchants are utilizing these tools to derive feedbacks on their merchandises and to do betterments ( Donnell ) . Facebook and Twitter are convenient ways to make today’s consumers Most of the large retail merchants have their Facebook and Twitter page ( Refer to Figure 6 ) . As more U. S. families gain broadband Internet connexions. and more persons ain web-enabled nomadic devices. consumers are progressively connected ( Brown A ; Washton. 88 ) . Mobile apps are besides going a popular selling tool. Retailers can direct consumers promotional offers via text or electronic mail to have on their nomadic devices. but are besides developing nomadic applications to do shopping via nomadic devices easier. Television ads are a traditional manner to advance. Television is the cardinal elements in mature life style. At the same clip. Television ads can besides unite with on-line shopping. Macy’s commercial June 2011. the ad non merely takes advantage of a cardinal chance for retail merchants to advance men’s vesture. but besides entices shoppers to see the web site if they are non able to see the shop by adverting free transportation at macys. com ( Lipson ) . †¢CouponsAbout three in 10 parents surveyed believe that children’s vesture is excessively grown-up ( Donnell ) . Compared with disbursement on other dress. parents are less willing to pay more for children’s dress. They are cleaving to buy kids apparel through mass merchant by utilizing vouchers. †¢Celebrities Effect and Word-of-MouthMuch of women’s vesture advertisement seems focused on advancing the name of the trade names instead than specific vesture. The women’s dress market besides benefits greatly from viva-voce recommendations. as points such as interior decorator denims are seldom advertised via traditional agencies. Harmonizing to a study. consequences show that 63 % of respondents rely on female friends or household members for advice on what vesture looks good ( Fay ) . TargetTarget’s carefully cultivated interior decorator coactions are its ain personal gravy train — frequently imitated. but rarely duplicated by challengers Kohl’s and Sears. By democratising high-end interior decorators and mass-producing their capsule aggregations. Target’s grown its dress concern to about 20 per centum of overall gross. which helped the retail merchant station gross revenues additions in a soft economic system. a tendency that shows no marks of decelerating ( Lydia ) . Harmonizing to me my determination. Target provides more price reductions and vouchers online instead than in shop. Besides. compared with Macy’s. Target has less Television advertizement to catch public’s attending. Target besides has hebdomadal specials and vacation specials. There will be some particular pickups and publicity on every hebdomad and vacation. Plants Cited Apparel: United States. Freedonia Focus Reports. May. 2012. Web. October 7. 2012 Boyle. Beth. NPD Reports on the U. S. Apparel Market 2011. Port Washington. March 29. 2012. Web. October 7. 2012. Brown. Robert A ; Washton. Ruth. â€Å"Marketing and Advertising† . Selling to Internet Generation. Packaged Facts. September. 2000. Web. October 7. 2012. Brown. Robert A ; Washton. Ruth. â€Å"Overall shopping behavior† . Hispanic Consumers: DemographicForms and Spending Trends among Latino Americans. Packaged Facts. January2011. Web. October 7. 2012 Donnell. Fiona O. â€Å"Attitudes Towards Shoping for Children’s Clothes† . Shopping forChildren’s Clothing. MINTEL. September. 2011. Web. October 7. 2012. Donnell. Fiona O. â€Å"Perception of Children’s Attitude toward Shopping† . Shopping forChildren’s Clothing. MINTEL. September 2011. Web. October 7. 2012 Donnell. Fiona O. â€Å"Typical Behavior for Shoping for Children’s Clothes† . Shopping forChildren’s Clothing. MINTEL. September 2011. Web. October 7. 2012 Donnell. Fiona O. â€Å"Marketing Strategy† . Shoping for Children’s Clothing. MINTEL. September.2011. Web. October 7. 2012 Dishhan. Lydia. The Trouble with Wal-Mart’s Apparel Strategy. MoneyWatch. August 2. 2010. Web. Oct 15. 2012. Fay. Kat. â€Å"Clothes Shoping Habits and Preferences† . Women’s Attitudes Toward Shopping. MINTEL. December 2010. Web. October 7. 2012.Fay. Kat. â€Å"Children’s Clothing† . Market Re-forecasts: Retailing and Apparel.MINTEL. April 2009. Web. October 7. 2012. Fay. Kat. â€Å"Advertising and Promotion. † Women’s Clothing. MINTEL. November. 2007. Web. October 7. 2012. Lipson. Alison. â€Å"Men’s Attitude Toward Fashion/Style† . Men’s Attitudes Toward Shopping.MINTEL. March 2012. Web. October 7. 2012. Lipson. Alison. â€Å"Marketing Strategy† . Men’s Attitudes Toward Shopping. MINTEL. March.2012. Web. October 7. 2012 â€Å"Major Mature Market Highlighted† . The U. S. Mature Markets: New Perspective on the 55+ Customer. Packaged Facts. Feburary. 2003. Web. October 7. 2012. The U. S. Market for 55+ Customers: Attitudes and Lifestyles in the New Retirement Paradigm. Packaged Facts. January 2005. Web. October 7. 2012 The U. S. Market for Infant. Toddler. and Preschool Clothing. Volume I in the series: The U. S. Market for Infant. Toddler and Preschool Products. Packaged Facts. March. 2003. Web. October. 2012