Roads vs Public Transit Essays - Transport, Road Transport

Roads vs Public Transit Essays - Transport, Road Transport Roads vs Public Transit Some people think that governments should spend money on improving roads and highways rather than on improving public transport . ESSAY: | - There is no doubt that governments spend more and more money on improving roads and highways nowadays. Nevertheless, some think that improving public transport is much more important. In my opinion, firstly governments should invest money in public transport . First of all , buses, trains and subways are significant for people who have no cars. They also should have a right to be transported in comfort. Secondly, by improving roads people will use cars more often and, as a result, degrade the environment. What is more , with flexible public transport people will avoid traffic jams which usually make people arrive late at their destinations. However, some people believe that improving roads and highways is a priority task for governments. They think that dangerous condition of roads can lead to various car accidents as well as to traffic jams. That is why it is necessary to solve problems caused by unacceptable road conditions. This may be partly true, but I am convinced that governments should not forget that public transport in most of cities and towns is in bad shape . Using public transport will encourage people to preserve the environment . Besides, with well-organized public transport people will have no need to use large parks which would allow more space for gardens . Summing up, I strongly believe that spending money on improving public transport is beneficial and reasonable. Not does it make people's lives more comfortable, but also makes the environment clean and friendly .

Financial Systems & Auditing Essay Example | Topics and Well Written Essays - 3000 words

Financial Systems & Auditing - Essay Example Ledger stores information needed for preparation of financial statements and final accounts. Books of original entry, also known as prime entry books where transactions are initially recorded, such books include sales journal, sales returns journals, purchases journal, purchase returns journal, cash book and general journal. Accounting or bookkeeping assumes vital and helpful role by creating the information for giving responses to numerous questions confronted by the users of accounting information. It gives information how great or terrible the budgetary state of the business is which products or activities have been productive (Singhvi & Bodhanwala, 2006:262). Bookkeeping is vital for a business entity because of the following reasons: - iii) As the business continues to grow, there is an expanded volume of business results in a huge number of transactions, and no business person is able to remember everything. With the help of accounting records, there is no need to remember various transactions (Demski, 2007:33). Apart from the cash flow statement the other accounts are always set on an accruals basis. This basis of accounting requires that the non-cash transactions be reflected in the financial statements for the period in which their effects are encountered and not in the one in which cash or money is actually received or paid. The accounts are often prepared on a going concern basis. This implies that the accounts are made on the assumption that the  organization  will continue to operate indefinitely or for the foreseeable future. The business has no intention to curtail their operation significantly. This concept helps a business to get long-term sources of finance or loans. It also shows the financial stability to the shareholders that will affect the prices of stock (Kolitz et al 2009:507). Because of many different ways of applying concepts, each entity must select the approach that gives the most reliable picture of the entity

GUCCI Essay Example | Topics and Well Written Essays - 1500 words

GUCCI - Essay Example The Gucci is also the largest fashion brand found in Italia. Therefore, based on marketing mix, the discussion below gives the case study of the Gucci Fashion Brand (Benbow- Pfalzgraf 2002, p.58). The manner and the activities the firm does to promote its products arereferred to as the marketing mix. In other words, marketing mix is the tactic a firm uses to promote or advertise its products in the market. The marketing mix involves the product, price, place, and promotion; referred to as the 4Ps. However, more other aspects have been incorporated to the 4Ps (Bergh, &Behrer2013, p.39). These include the positioning, which refers to the geographical positioning of the firm, or the general outlook, packaging of the products, political effects and the people involved (Bowman, &Gatignon 2010, p. 98). The main importance of the marketing mix is that the Ps influences each other and it results to expansion and flourishing of the business if the 4Ps work together. In case the Ps do not work together, it can result into the collapse of the business. The marketing mix requires a lot of marketing research to be incorporated, it also entails a lot of understanding among the practitioner s, and finally, it involves a lot of business consultations between the practitioners and the manufactures and also several others (Boxwell1994, p.71). In 1921, the leather and Label Firm started as a small luggage store. Working in a hotel in London equippedGuccio Gucci with English language and hence he could be able to handle the customers. The Gucci Fashion Brands expanded rapidly and it resulted into the opening of a boutique in Rome. Guccio designed all the products of the firm, and in 1947, he designed the Bamboo bag. The Bamboo bag became the icon product of the Gucci. According to the marketing mix, the product of the business is one of the

Biotransport Research Paper Example | Topics and Well Written Essays - 750 words - 1

Biotransport - Research Paper Example The model foresaw deadly values of pH (less than 6.5) in EHTs consisted of 106 cells per square centimeter. Predictions of pH slightly relied on oxygen concentration and strongly on carbon dioxide concentration and the length of diffusion path. In study conclusion, acidosis induced by hypoxia are an important factor in the mass transport problem. The limitations of Transport of critical nutrients obstruct cardiac tissue engineering. The available EHT models comprise of high-density neonatal cardiomyocytes in biopolymer hydrogel or scaffold of synthetic porous polymer. After cultivation by a bioreactor, the cardiac tissue constructs make tiny synchronous contractions like that of differentiated cardiac myofibrils. The problem that prevailed was of scaling the tissue constructs to clinical size and dead cells inside the construct. Reports emphasize on the importance of oxygen as a metabolite in cardiac tissue engineering and engineered cartilage. Reports has it that oxygen concentrations of less than 14 micro molar exist in 1mm EHT model solution and the rate of consumption of oxygen by cardiomyocyte finishes it to above zero. Laboratory data suggest that reduced oxygen does not cause cell death due to hypoxia. Acidosis initiate apoptosis. Lactate-induced acidosis of culture medium at pH 6 stimulates apoptosis in cultured cardiomyocytes. There is expectation that pH and oxygen have functions to play in tissue engineering mass transport problem. Generally, the work done was to analyze the pH gradients resulting from mass transport limitations in engineered heart tissue (EHT). Brown obtained neonatal rat ventricular myocytes (NRVM) for experiment. He noticed variations in the hypoxia response in acidification of culture medium in relation to the source and procurement method. Development of EHTs constructs succeeded Eschenhagen lab method plus some modifications. He neutralized 3.2mg/mL

Employment Law Legal Process Paper Essay Example for Free

Employment Law Legal Process Paper Essay To handle a complaint of discrimination effectively, an employer should have a basic understanding of the process and procedures used by the EEOC to enforce the federal laws that prohibit employment discrimination. By knowing in advance what to expect, an employer can best prepare its defense. EEOC ProcessAny individual who believes that his or her employment rights have been violated may file a charge of discrimination with EEOC. Charges may be filed by mail or in person at their nearest EEOC office. Once an employee or applicant files a charge, the EEOC then serves notice on the employer, usually by mail, that a charge has been filed against them. This notice normally includes a copy of the actual charge filed by the employee or applicant. All laws enforced by EEOC, except the Equal Pay Act, require filing a charge with EEOC before a private lawsuit may be filed in court. There are strict time limits within which charges must be filed. A charge must be filed with EEOC within 180 days from the date of the alleged violation, in order to protect the charging partys rights. This 180-day filing deadline is extended to 300 days if the charge also is covered by a state or local anti-discrimination law (U.S. Equal Employment Opportunity Commission). Employers must understand that the persons who evaluate and decide the outcome of employment discrimination cases (the EEOC investigator, federal or state judge, and/or jury) have keen senses of fairness and expect that employees will be treated in a fair manner. As a result, employers are exposed to substantial liability for any acts, including perceived acts, of discrimination in the workplace. Employers should take any charge of discrimination seriously and the employer must keep in mind that, at a minimum, it needs to have a legitimate, non-discriminatory reason for taking the action in question. In addition, an employers response will be evaluated by persons who have a different perspective than the employer. What may appear to an employer, as a benign, routine employment action, can be perceived by a jury as the most pernicious, discriminatory deed. With this in mind, an employer should structure its response to show that its action was not only legal, but also fair (Bureau of National Affairs, 2002). Resolving the Discrimination ChargeThe filing of the charge triggers an EEOC investigation into whether or not there is reasonable cause to believe that the employer did in fact illegally discriminate against an individual. An employer may be asked to submit a written statement of position to explain its version of events. At some point in the investigation, a fact-finding conference might be held (Bureau of National Affairs, 2002). Relatively informal, a fact-finding conference is attended by the charging party, respondent and necessary witnesses. No official record is made and witnesses are not placed under oath. Most employers bring counsel to the conference. After concluding its investigation, the EEOC makes a determination as to whether there is reasonable cause to believe that the alleged discrimination occurred. The investigation starts with a review of all documents in the employees personnel file, and should be expanded to include, among other things, a review of applicable company policies, at least one interview with potential witnesses, and a review of internal documents for any prior incidents similar to the action on which the complaint is based. The lack of effective anti-discrimination policies can be damaging to an employers case. On the other hand, a well-publicized, strictly enforced, non-discrimination policy can prove invaluable to an employer defending against a charge of discrimination. By reviewing its policies, an employer also may discover that the complaining employee did not follow proper company procedure in reporting the complaint. All of this information can be used by the employer in responding to the complaint. A reasonable cause determination indicates that it is more likely than not that illegal discrimination took place. A no reasonable cause determination means that the EEOC has not found sufficient evidence to support a finding of discrimination. While a no cause finding does not bar the complaining party from subsequently filing suit in state or federal court on the same claim, as a practical matter most employees do not pursue their claims after the EEOC issues a no cause finding. If the evidence establishes that discrimination has occurred, the employer  and the charging party will be informed of this in a letter of determination that explains the finding. EEOC will then attempt conciliation with the employer to develop a remedy for the discrimination (U.S. Equal Employment Opportunity Commission). If the case is successfully conciliated, or if a case has earlier been successfully mediated or settled, neither EEOC nor the charging party may go to court unless the conciliation, mediation, or settlement agreement is not honored (U.S. Equal Employment Opportunity Commission). If EEOC is unable to successfully conciliate the case, the agency will decide whether to bring suit in federal court. However, no statements made by any party during the conciliation process can be used in any subsequent lawsuit. If EEOC decides not to sue, it will issue a notice closing the case and giving the charging party 90 days in which to file a lawsuit on his or her own behalf (U.S. Equal Employment Opportunity Commission). CONCLUSION Employees who believe that they have been discriminated against by an employer, an employment agency, or a labor union have the right to file a charge of discrimination with the Equal Employment Opportunity Commission (EEOC). Employers need to ensure that discriminatory practice or action, if it did occur, is stopped, and that it does not occur again. By properly handling the charge at its early stages, an employer can reduce significantly, or possibly eliminate the potential liability. The Bureau of National Affairs, 2002. Retrieved September 11, 2006, from http://www.bna.comU.S. Equal Employment Opportunity Commission. Retrieved September 11, 2006, from http://www.eeoc.gov

NASA is a Waste of Money :: Politics Government

Were you aware that the budget for space exploration extends well over thirty-two billion dollars? People are dying of hunger overseas, not even wealthy enough to feed their own families, and NASA is spending twenty billion dollars to put a man on the moon! What did we learn on the moon, how can this endeavor help mankind? Nothing, and it can't! Some people declare that space exploration is man's greatest enterprise into the unknown. Space exploration is no great endeavor, it is in fact man's greatest waste of money and time that could be better spent elsewhere. Did you know that NASA spends up to fifteen point forty seven billion dollars per space mission? The Space Review is a pretty reputable site for science related news, one account stated that, ?No firm cost estimates?. cost of Mars expedition estimated at nearly one trillion dollars?. That is a great deal of money that could easily pay for multiple operations all over America, and other places too. A spacecraft en-route to Mars exploded in nineteen sixty-nine by USSR technicians. These failures are taking big chunks out of NASA?s (over-sized) budget, much of which is being funded toward more inevitable failures. They say that you learn from your mistakes, but those mistakes can lead to some way bigger problems. These expeditions are taking too much time as it is. It took us four years just to take pictures of the surface of Mars. I saw these pictures, and I must say, I have seen better views of Mars taken through a telescope. This is too much time taken just to get some bad pictures of a planet that, sources suggest, has long been dead. Half of NASA?s rovers haven?t even got to the planet, even less have ever even sent any data back to Earth. Numerous satellites, spacecrafts, and rovers are endlessly exploding, getting lost in space, and so on. Until we can send things into space with a one hundred percent chance of success, we shouldn?t send any up period. All this money that NASA is spending on failed missions could save countless lives, multiple times over. As mentioned previously, people are dying overseas: starving, dying of dehydration, perishing ever so slowly. Their lives gradually wasting away to nothing, while some people are using the money that could be used to send them food and medicine, in order to send big hunks of metal into space which, as they say, is a whole bunch of nothing! I will admit that money isn?

Business Research Report

Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them. Social media is communication through online communities. The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships with them.Customer relationship management refers to software that records and analyzes all kinds of useful data. This info can be obtained in many different says by either the company or a third party. It is used to understand the customers and their buying habits. We recommend opening a Faceable and Twitter account, using those accounts to hyper target and creating a CRM database. We chose these specific technologies bec ause they are fairly simple to implement and would be the most helpful for our company. Introduction The purpose of this report is to review and analyze new information technologies that can assist with marketing in the company.As of this year, there are over 950 companies that provide marketing software (Brinier 2014). Everyday, marketing professionals are looking for new ways to grow their business and technology has changed the way they reach new customers. These days, it's all about the customers and what they want and because they have access to pretty much everything, marketers have to find a way to get their attention. It is estimated that people spend about 1 1 hours a day using some form of technology (Patronize 2014). Knowing this, traditional marketing just isn't enough anymore.If companies want to keep up with consumers, they must keep up With technology. With all of the technology available for use, companies can have so much information at their fingertips. Out of all of the possibilities, we chose to examine social media, hyper targeting and customer relationship management (CRM) because we think those will work best for the company. Social media is very low cost and will allow us to reach a much bigger audience. We can engage the audience and build relationships with them this way. Hyper targeting will be used to identify potential customers and reach them more efficiently.This ensures that the people we advertise to are more likely to be interested in what we have to offer. Having a CRM database would low easy access to all of our information about our customers. This information can be used in anyway that our company sees fit. Hyper Targeting Hyper targeting is defined as the ability to identify potential consumers and deliver targeted advertising content. History The phrase â€Å"Hyper Targeting† was actually coined by Namespace (Gold, 2009). Namespace discovered that they could target consumers for ads based on the information provid ed in users' registration and profiles.This information might include age, sex, geographic region, education, favorite movies, entertainment, restaurants, etc. Namespace discovered that because of the large numbers of registered users, they could target very specific user interests and still reach large numbers of people. Today, dating sites, social media sites and other sites that require user registration and other â€Å"self- expressed† user information all make use of hyper targeting. Hyper Targeting with Twitter and Faceable The social media sites Twitter and Faceable both make heavy use of hyper targeting.A company advertising on Twitter can target every Twitter user who has specific words in their public bio, or someone who uses particular words often in tweets, or someone who follows certain verified other retailers. Businesses can also create a user list using those specifications and show that group â€Å"promoted nets† (Smith, 2014). Faceable allows advertis ers to target users by age, SeX, language, location, workplace, education, interests, browsing history and more, with different ads for different populations.Advertisers can even display ads in different languages, depending on whom they have hyper targeted (Albacore, 2011 Mobile Hyper Targeting Advertisers may target mobile device users based on the location Of the user, via a number of methods. Users' locations can be estimated based on their IP address, but this method is not always accurate. A more accurate approach is to use the GAPS coordinates that the user has chosen to share with certain mobile applications. Once the users location is known, advertising may be targeted based on proximity to a particular place (I. E. The city center), or based on proximity to a particular retail outlet.Advertisers may also presume that users have a particular interest based on their location (I. E. If they are at a hockey game, perhaps they like sports), and target advertising accordingly (K ombi, 2013). Analysis Hyper targeting can be used to identify potential customers based on relevant criteria and deliver advertising to them. Hyper targeting may limit the size of the advertising audience, but the â€Å"targeted† consumers are much more likely to respond to the advertising. Hyper targeting is relevant to our company because it can help us determine who our customers are and/or should be, and it can help us reach them more efficiently.Social Media Social media, as most know, is a form Of electronic communication through online communities. According to Pew Research (2014), 90% of adults ages 8-29 use social media, which has made it a very popular way to market over the last few years. Social media is used to promote and inform, gain valuable feedback and build relationships with customers. Promotion Twitter and Faceable are often used for promotion and are very effective (and free). Customers look on these pages for all kinds of information about companies and social media is a fast and simple way to keep them updated.A company can invite people to like their page and share their posts and just like that, millions of people could be exposed to the content. The global average of a share on a social networking site is $3. 0 (Meyer-Brandt 2014). This is how much money the company makes due to increased visibility from each share of their content. Engaging Social media platforms are a great way for businesses to engage and build relationships with customers. This is now one of the fastest ways to communicate with people. Because it allows for two-way communication, where television and radio don't, it is much easier to engage people.Companies can ask for people's opinions with new projects and encourage them to share their content. Getting them to participate in voting, contests and provide feedback can help the company be more transparent to the public. Responding to questions and comments can make customer service experiences better. Analy sis With social media being such a big part of society these days, there isn't really a better way to market one's business or product. This is important to us because we can reach a bigger audience to share information about our company with than we could using most other avenues.Social media marketing is usually free and will allow us to build relationships with our â€Å"followers† and involve them. The more involved they are, the better and more trusting relationships we have with them. Those relationships will lead o better experiences for our customers, who will spread the word and bring more business to us. Customer Relationship Management (CRM) Customer Relationship Management (CRM) can be defined as a strategy used to record and manage data and interactions with customers. This strategy usually involves using some kind of software that saves and analyzes data.Information The information collected could be contact info, demographic and complete transaction history. Su rveys could be given to customers to find out what they like and don't like. One method used to obtain information is to offer a shopping/loyalty card. Giving rewards and discounts to customers will encourage them to sign up, which is when they will provide some of their info. Some companies also use a third party to connect people to account numbers and credit cards. How it's used The information can be used in many ways to help improve marketing.The idea is to understand the relationship between the company and the customer with their buying habits. All of the info that is recorded over time and through each and every customer interaction is saved in a database and is used to target customer's specific needs. So, now it is easier to market the eight product to the right person for the right price. Implementing a CRM system can be very beneficial to the company. This is the fastest growing marketing tool in the last five years (Reardon 2011 All Of our information involving customer s would be in one organized database.The marketing team would then have easy access to all of the info and use it as they see fit. Having this knowledge, marketers would be able to find more qualified customers, making the time spent doing so more valuable. This would save the company time and keep us from wasting money on marketing to the wrong people. Recommendations Our company, like others, relies on sales for profit. It is recommended that we take measures to increase those sales by implementing the findings. The first thing we should do is make a Faceable and Twitter account.We can designate people to administer these accounts, keep them updated and get people interested in our company. We should then, use our social media accounts to hyper target. There are various software programs to choose from or we can let Faceable and Twitter do all of that for us. Lastly, we should decide what information we want to use in a CRM database; what info ill be most helpful to our company. T hen, we need to decide if we want to create our own database or if we want to pay a third party to do collect the information for us.These findings are important because they will help our company advance in marketing, which is likely to lead to higher sales. Social media is a fast and easy way to reach the most people. It permits us to communicate and engage existing and potential customers. We can also use these platforms to hyper target our content. Hyper targeting will help us by advertising to the people who are most likely to respond, getting the most out of our marketing. Creating a customer relationship management database will contain all of our customer's information.