Marketing strategies and tools that affect hotel sales Literature review

Marketing strategies and tools that affect hotel sales - literature review ExampleIn to the highest degree of the business organizations, merchandising communication strategies be found to be in integrated form in the sense that it combines several aspects together. Just like has the broad field of view of marketing itself, marketing communication in any case has a mix. Under a marketing communications mix, distinguishable elements of communications are incorporated in different quantities to form a campaign. A marketing communications mix comprises of elements like sales promotion, publicity, advertising, direct marketing, e-marketing, branding, and sponsorships and so on. All these elements are generally referred to as marketing communications tools. One wants to become successful financially for this all spheres of business, such as in hotel industry, should dumbfound their own respective strategies through which they will carry out their plans. This chapter is based on the good differences and similarities between the product based and the service based marketing. Along with detail discussion of certain terms and concepts, we shall also provide you with some samples on target advertisement, which will be created by us to examine gathering marketing and leisure. Lastly, what we shall do is to check on the areas where there shall be future prospect and growth opportunities whitethorn exist.(Imrie and Fyall, 2001 Dev, Zhou, Brown and Agarwal, 2009 Leong, 2008 Bell, 1993 ).... The Differences between Marketing and Sales Sales and marketing are both critical concepts and very important. The involvement of marketing is more. Marketing process includes sales, but marketing is a long-term process and is strategic in nature. The target market includes some specific activities of sale present in the market plan. Advertisements forms the most common part of strategies oriented in visible marketing. If you have the advertisement setup in an effective conditi on, the foundations for the department of sales are laid then for the business. Well, this is true that advertisement forms only a hit entity, a large, albeit internal part of marketing. (Sin et al. 2006) The Four Ps of Marketing the Marketing Mix The definition of marketing mix is given as factors, which play an influential role in the process of sales. If they are combined with each other then they become a strategy, which are thereby controllable as marketing tools. These marketing tools are designed for the creation of demand for the various services and products. (Dev etc al, 2007) Product the tangible as well as the intangible aspects are featured or designed. Place the process of avail susceptibility of the various hospitability products in the defined area. Promotion effectiveness on the masses of the various products or the ability to sales in a proper way Price every target market has a rate to pay for the product as well as the hotel prices, banquets and other areas fo r negotiation (where one receives wariness services). (Oh and Pizam, 2008 Bowie and Buttle, 2004) You will get to see it in figure 1, which deals with various ways and techniques these suggested four Ps work in the field to yield the most out of the market