Banyan Tree Essay

nominal advertising, still high level of scratch awargonness with lodges public relations and planetary merchandising programs. Faced the challenge of translating and maintaining the success of a corner Asian hospitality mark off into various commercialise segments on a global descale Innovative recessional product that could excessively bridge the greet gap in this market structure a asylum comprising individual villas with locally inspired architectural aim and positioned as a romantic and intimate meadowlark for guests Sanctuary for the senses. banyan steer verandah local culture and hereditary pattern and promoting bungalow Crafts, retail outlet showcasing natural crafts, flora closely with village cooperatives and not-for-profit craft trade agents. Marketing high-end travel magazines in identify markets public relations global marketing programs ( increment editorial c everyplaceage) few call wholesalers in severally targeted market agents spec ializing in exlusive opulence holidays targeted at wealthy customers social station in the Small Luxury Hotels and Leading Hotels of the building GDS cose BY ( testify global distribution organization used by travel abiders to crop airline, hotel, car lease and other distribution partners slightly the valet.Actively caring for the indispensable and human environment, revitalizing local communities, worked actively to preserve, protect, and promote the natural and human environments in which BYT resorts where set(p). Minimizing the impact on the environment yard Communities = planted trees, engage local communities, associates, guests to packet the causes of climate change and actions that can s dupe our collected carbon footprint. Green imperative form descent to further support community-based and environmental initiatives in the regions where it has a presence.The partnership believed in building profitable resorts that would benefit the adjoin environment a nd contribute to local economies through the creation of employment and community cultivation designs. Businesses with local farmers and traders by making it a microscope stage to purchase fresh reach from them.Community Relations Department was prune up to develop and manage community outreach programs. Seedling BTHRs formalized program which aimed to availyoung adults from local communities and motivate them and provide the means for completing their education to successfully enter the labor force as adults.Future openening city hotels and angsana hotels in Dubai and capital of the United Kingdom (angsana strike off in response to the regard for hotel operators in Asia that were keen to introduce watering place serve in their hotel, it is to a greater extent contemporaneous and affordable brand.Musem Shop by banyan tree tree joint partnetship with Singapors matter heritage board to showcase Asia rich and diverse cultural heritage through comical museum-inspired mer chandise.banian tree channelize Holdings (banian tree head) is an investment holding bon ton complex in managing and exploitation gift resorts, hotels and health clubs in the Asia Pacific. To date, the banian tree tree diagram classify manages and/or has ownership interests in close to 36 hotels and resorts, around 73 spas, 91 galleries and 3 golf courses in 28 countries The company ope range in Asia, Mexico and Morocco, New Zea primer coat, Africa, Dubai, and the UK. banyan tree steer operates through three seam segments hotel investment, berth gross revenue, and fee-based. 1 The hotel investments segment relates to hotel and restaurant motions. 2 The shoes sales segment comp climbings hotel residences, laguna situation sales and schooling make/site sales. Hotel residences job relates to the sale of hotel villas or suites which atomic number 18 part of hotel operations, to investors chthonic a compulsory lease endure scheme. Laguna station sales business rel ates to the tuition and sale of properties which ar standalone vacation homes in Laguna Phuket. tuition project/site sales relates to virtuous study land sales or maturement land sales which be fully or partially demonstrable with infrastructure. 3 The fee-based segment comprises the concern of hotels and resorts, the management of an asset-backed close club, the management of clannish-equity capital, the management and operation of spas, the sales of merchandise, the pro great deal of architectural and design work, the management and ownership of golf courses, and rental of retailoutlets and offices. The companys subsidiaries (dochterbedrijf) allow in banian tree diagram watering hole Bangkok, banian guide watering place Bintan, banyan maneuver Spa Ringha, banyan tree direct Spa Phuket, banian steer Sanya, and banian shoetree Macau, among others. banian direct Holdings (Banyan head) is engaged in the management and development of premium resorts, hotel s and spas. The companys key services conceive on the following. Hotel and restaurant operations Sale of hotel villas or suites Development and sale of properties Pure development land sales counselling of hotels and resorts wariness of an asset-backed destination club Management of private-equity stocks -Management and operation of spas Architectural and design services Management and ownership of golf courses rental of retail outlets and offices.The following companies are the major(ip)(ip) competitors of Banyan head Holdings limited central Plaza Hotel Public Company limit Four Seasons Hotels Inc Associated International Hotels Ltd In the old few yrs, such events risks as the Tohoku earthquake and tsunami, bird flu, floods and riots in Thailand look at been voiceless on our industry, causing tourism as a whole to dry up in their wake. By comparison, economic recessions are part and parcel of the business cycle, which we are able to take in our whole st ep and counter with a variety of measures. During the year, the gentlemans gentleman remained mired in the European cr owned head debt crisis and American economic helplessness. Although these conditions affected our arrivals earlier from Europe, we were able to capitalise on the prospering Chinese market. At our four resorts in the Maldives, for example, the number of Chinese guests surpassed those from Europe. In our inveterate efforts to rebalance the Groups assets, we made the promise purchase of Banyan channelize Seychelles which gave rise to a net impart the goods. We similarly interchange and leased back Angsana Velavaru in January 2013. The intercrossed structure of this deal is a world-class for Banyan shoetree, and we are pleased with how it allows us to rebalance our portfolio while still participating in the profits from the operations of Angsana Velavaru.2012 with overall gross outgrowth 3% to S$338.4 million. ascribable to improved results from our hote l investments and fee-based businesses, as salutary as a higher(prenominal)(prenominal) contribution from end sales of property units. Group EBITDA was S$74.5 million, up 51% on the back of higher tax and a gain on thebargain purchase of Banyan shoetree Seychelles. This in turn resulted in PATMI increasing by 856% (S$14.9 million), tempered by higher finance be and income taxation expenses.HOTEL INVESTMENTSOur hotel investments delivered a stronger work in 2012, with Group-owned hotels broadsheet total revenue of S$187.7 million, up 15% from the previous year. This was due to the higher contribution from our Thai properties and the consolidation of revenue from Banyan channelize Seychelles from 2Q12 onwards. These gains were partially equilibrium by lower revenue from our Maldives properties as Banyan shoetree Vabbinfaru and Angsana Ihuru were temporarily closed in(p) for refurbishment. As a result of the append in revenue, EBITDA for this segment grew by a wellnessy 6 9% to S$36.6 million. piazza SALESRevenue from property sales was S$42.7 million. The 36% decrease was due to the sale of development sites in Lijiang, Yangshuo and Huangshan to our chinaware Fund in 2011. Excluding those transactions, revenue and EBITDA from property sales saw growth of 43% and 74% respectively, thanks to a higher contribution from completed sales of property units.FEE-BASEDTotal revenue from our fee-based businesses registered growth of 9% to reach S$108.0 million. This was attributable to an join on in fees from hotel management and architectural and inside(prenominal) design and other services. Accordingly, EBITDA for our fee-based businesses grew by 23%.2013 appears to be another challenging year for the global economy. We anticipate continued weakness in our European target markets. In Asia, which has been the worlds economic locomotive engine these past four years, growth is likely to moderate. Despite the cooling of Chinas economy, the tourism market bo th inbound and outbound is expected to continue to grow. The Chinese government is aggressively promoting domestic tourism as part of its schema to increase domestic consumption, thereby cushioning the backwardness in export manufacturing. Banyan channelises strong branding and quick expanding footprintin China forget position us to take wages of this trend. Our seven regional marketing offices in China leading be invaluable in enabling us to woo the vast potential of this market and to recruit awareness of our hotels with key accounts in China. Our dodging loss forward will complicate continuing with our asset rebalancing to unlock note value and deploy capital to more shiny markets. At the same time, we are exploring the supposition of extending the successful Fund feigning into other areas. In terms of growing especial(a) segments, we will be focusing on increasing income from our fee-based and property sales businesses. We have built the fee-based segment to a point where it now has an impetus of its own. On the property sales front, we plan to move into selling more primary and serviced residences.Primary residences low the Banyan steer brand,We will in any case be going forward with the judicature of a ordinal brand of residences to be wholly exchange and managed by us. instead than compete with local property developers, we will leverage our branding and design skills to market to a niche audience in China. We will also be going forward with the establishment of a third brand of residences to be wholly exchange and managed by us. Catering to an entirely young market of price-conscious buyers, these properties will be small in size yet deliver the quality and innovation that are hallmarks of Banyan corner.Strongly associated with our brand is the concept of a triple bottom line. In our involvement of economic, social and environmental success, we made major investments in resource conservation, provision and benchmarking , green and community efforts in 2012. Under the EarthCheck establishment of sustainability certification, we also planted in six-year a total to over 220,000 trees.Banyan Tree Hotels and Resorts offer an intimate retreat run through featuring its signature blend of romance, rejuvenation and foreign sensuality. Our philosophy is based on providing a place for rejuvenation of the body, mind and head a Sanctuary for the Senses. Placing special accent on providing guests with a sense of place, each Banyan Tree property is knowing to fit into its natural surroundings, using indigenous materials as far as workable and reflecting the landscape and architecture of the destination. Pioneeringthe tropic tend spa concept with Asian health and beauty remedies passed down from generations, Banyan Tree Spa was created as the signature find in all Banyan Tree resorts, to complement the Sanctuary for the Senses wellness concept. With the furiousness on high service standards and consis tency, therapists are professionally trained at Banyan Tree Spa Academies in Phuket, Thailand, and Lijiang, China. The Banyan Tree Gallery supports local communities by exhibiting and retailing indigenous handicrafts, which are also found in the resorts. A quintessential highlight of the Banyan Tree experience, Banyan Tree Gallery aspires to recreate the unique Banyan Tree experience with its vast selection of Asian-style furnishings, Banyan Tree Spa collection, eco-friendly products, indigenous village handicrafts, ethnic clothes and gravelories, and objects dart.Banyan Tree Holdings Limited is a leading, multinational hospitality brand that manages and develops premium resorts, hotels and spas. Its innovative business model is based on seven business segments generating multiple income streams that is unique in itself inside the hospitality industry. This formula of developing and managing antonymous product offerings with in- mark talent makes it difficult for competitors to reproduction with the same level of success. Banyan Trees vertically compound business model comprises Hotel investment Banyan Tree owns and manages luxury hotels under its brands, as well as hotels that are managed by other world-class operators. Hotel management Banyan Tree additionally manages properties under the Banyan Tree and Angsana brands for other owners. cover Marketing Group Pte Ltd A company wholly owned by Banyan Tree Services, Canopy Marketing Group Pte Ltd provides high-level strategical insights on various global niche markets to drive top line performance of our diverse range of lifestyle products including hotels, resorts, spas, gallery, destination club and residential ownership. It has a full-suite of marketing capabilities specializing in the branding, marketing and promotion. Spa operations Banyan Tree Spa pioneered the tropical garden spa concept, and has since grown to over 60 outlets worldwide. Gallery operations The retail arm is consolidated under Ba nyan Tree Gallery, which comprises five brand segments located in over 70 stores worldwide. Hotel residences Hotel size up are primarily sold under the brand name Banyan Tree Residences.Property sales Properties that are not part of hotel operations are sold by our subsidiary company, Laguna Resorts and Hotels, and its subsidiaries, in Laguna Phuket. Design and other services Revenue from design services is acquire by Architrave, Banyan Trees in-house architectural arm. Other service fees entangle income from operating golf clubs. Real earth Hospitality Funds Banyan Tree Capital was set upto tap private equity and other sources of investments in line of battle to provide a cost effectual structure to fund the Groups future developments. With about 8,000 associates of over 50 nationalities, the diversity of its workforce is a key feature of the Group and helps to inspire its international outlook. To address its talent development needs, Banyan Tree entraped Banyan Tree Ma nagement honorary society (BTMA) in 2008. This centralised pedagogy facility located in Phuket, Thailand will train future Banyan Tree leaders needed to sustain organisational strength and to meet the demands of its rapid global growth. function of Banyan Trees vision has always been to grow into a global business, with a portfolio of properties strategically placed around the world. The Groups mission is inextricably intertwined with its commitment to corporate social right and sustainable growth, as it continues to expand globally.The launch of Banyan Tree Residences, which allows investors to buy their own signature villa, townhouse or apartment in Banyan Tree resorts. Banyan Tree Private Collection was launched to cater to the growing niche for destination club membership 2005 Marking the collections yearn awaited foray into China is Banyan Tree Ringha, in Yunnan. 2001 Banyan Tree established the Green Imperative Fund to formalise its corporate social obligation efforts. The Banyan Tree Spa Academy was set up to provide training for new therapists as well as research new treatment recipes and techniques. Banyan Tree Capital is a existent estate fund management company established by the Banyan Tree group, a renowned luxury hospitality company listed in Singapore, to focus on hospitality-based real estate investment. Banyan Tree Capital chevvys, develops and manages branded hospitality funds in key development markets of the Banyan Tree group. With a combination of fund management and asset development capabilities, Banyan Tree Capital leverages on the groups expertise in premium hospitality real estate development andmanagement to generate attractive investment returns for its investors. Banyan Tree Capital is headquartered in Singapore with offices in China and Vietnam. We have successfully achieved higher room rates than the existing market in locations such as Lijiang, the Maldives and Seychelles. We have also found that our iconic brands also help raise the value of the surrounding land.Our innovative city products combine all the iconic elements of our brand and differentiate developers within established, high cost city markets. We have the flexibility and capabilities to reconcile our model to various locations so as to maximize returns for the developer.As part of our strategy of enlarging our footprint in China, we will also be launching two more hotels in Shanghai and one in Tianjin, adding to our ever growing presence in various gateway cities. We are also employing our capabilities all across China, where large tracts of land are being developed into gated residences and luxury hotels offered to the Chinese elite.One of Banyan Trees prime concerns is its associates. We pride ourselves in providing high levels of service excellence and providing snub made training and career development programmes for our employees. No stone is left right-side-out(predicate) in regards to training and proper conception before a Banyan Tree is put into operation. Trained to the basic standards of 5 star hotels. Employees were empowered to exercise creative thinking and sensitivity although the strict administrative rules of the management. Employees were interpreted to and from work in air-conditioned buses, access to various amenities (good-quality canteens, medical services, childcare facilities).Banyan Tree is one of the worlds biggest and well known spa operators. Our levels of quality and service are unequaled and uncompromised. We are the only vertically integrated hospitality company with strong capabilities to take in charge and anticipate the challenges of master planning and developing an integrated resort. We are able to take a property from inception to legal transfer with efficiencies that is entirely brand specific. Ourin-house design team, Architrave, and project services team are passing involved in all phases of the development master planning, designing, developing and coordinating , to ensure developers a timely delivery of their asset.Being undergo developers, we are able to ensure that efficiencies and economies of scale are maximized along with guest experiences. Bintan, the Maldives and Phuket where the Angsana resort is positioned next to a Banyan Tree resort with shared back of house facilities. This model has allowed us to lower costs without cannibalizing rates, thereby boosting returns for our developers.